The effect of entrepreneurial marketing on village-owned enterprises performance distribution
Purpose: Specialized marketing strategies are needed by limited resources, such as Entrepreneurial Marketing (EM), a marketing activity based on specific conditions characterizing village-owned enterprises (VOEs). Therefore, this research aimed to examine the effect of EM on the financial and non-fi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Korea Distribution Science Association (KODISA)
2023
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| Online Access: | http://eprints.utem.edu.my/id/eprint/27113/2/0122819122023542.PDF http://eprints.utem.edu.my/id/eprint/27113/ https://koreascience.kr/article/JAKO202326343284965.pdf http://dx.doi.org/10.15722/jds.21.09.202309.55 |
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