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The profiling of car design product using Bezier curve for customer product design preferences

This research discussed about the characteristics of product design based on customer emotions using the ‘Kansei Engineering’, ‘Kansei Words’, and ‘mathematical approach’. Customers emotion are important in determined the product will successful in the market. However, it was difficult to interprete...

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Main Author: Wan Yaacob, Wan Nur Hidayah
Format: Thesis
Language:English
English
Published: 2021
Subjects:
T Technology (General)
TS Manufactures
Online Access:http://eprints.utem.edu.my/id/eprint/25993/1/The%20profiling%20of%20car%20design%20product%20using%20Bezier%20curve%20for%20customer%20product%20design%20preferences.pdf
http://eprints.utem.edu.my/id/eprint/25993/2/The%20profiling%20of%20car%20design%20product%20using%20Bezier%20curve%20for%20customer%20product%20design%20preferences.pdf
http://eprints.utem.edu.my/id/eprint/25993/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121200
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spelling my.utem.eprints.259932022-09-29T12:17:17Z http://eprints.utem.edu.my/id/eprint/25993/ The profiling of car design product using Bezier curve for customer product design preferences Wan Yaacob, Wan Nur Hidayah T Technology (General) TS Manufactures This research discussed about the characteristics of product design based on customer emotions using the ‘Kansei Engineering’, ‘Kansei Words’, and ‘mathematical approach’. Customers emotion are important in determined the product will successful in the market. However, it was difficult to interpreted customers emotion into verbal. The aims of this research are to identify and analyze the emotional product based on the customer preferences compared to the image of the product. The main survey is distributed to 220 students at Universiti Teknikal Malaysia Melaka. There are two categories of the car design used in the questionnaire of investigating the car design preferences towards the Kansei Words. 5 Kansei Words showed the semantic articulated the customer emotional design towards the cars such as ‘stylish’, ‘comfortable’, ‘sporty’, ‘safety’, and ‘elegant’. Statistical Package for the Social Sciences (SPSS) is used to analyze the respondent’s answers for statistical data. On this research, twenty cars in each category applied Bezier curves (Geogebra) including the segmentation of the design profile. The ranges in each category are identified from the value in Geogebra. After completing the preliminary test, there are only six cars for each category are selected. In the main survey using six cars in the questionnaire, there are only three cars are selected based on the respondents’ preferences. For the Kansei preferences, the higher average of Kansei Words is determined. The most preferable Kansei Words of city car for front view and rear view was safety and side view result is stylish. For sedan car, the preferable Kansei Word for all view of sedan car was stylish. 3 preference car for city car front view was Toyota Etios Liva, Peugeot 108 and Toyota Aygo. Then for rear view was Peugeot 108, Toyota Etios Liva, and Toyota Aygo. While for side view, 3 car preference was Peugeot 108, Chevrolet Spark and VW Polo. 3 preference car for sedan car front view was BMW f80, Hyundai Sonata and Mercedes E class. Then for rear view was BMW f80, Mercedes E class, and Mitsubishi Lancer. While for side view, 3 car preference was Aston Martin, BMW f80 and Mercedes E class. Bezier curve 1 and 2 has high correlation in front view city car. While for rear view and side view, the high correlation occurs in Bezier curve 5. Sedan car front view has high correlation in Bezier curve 8. Then for rear view was Bezier curve 4 and for side view Bezier curve 3. 2021 Thesis NonPeerReviewed text en http://eprints.utem.edu.my/id/eprint/25993/1/The%20profiling%20of%20car%20design%20product%20using%20Bezier%20curve%20for%20customer%20product%20design%20preferences.pdf text en http://eprints.utem.edu.my/id/eprint/25993/2/The%20profiling%20of%20car%20design%20product%20using%20Bezier%20curve%20for%20customer%20product%20design%20preferences.pdf Wan Yaacob, Wan Nur Hidayah (2021) The profiling of car design product using Bezier curve for customer product design preferences. Masters thesis, Universiti Teknikal Malaysia Melaka. https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121200
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
English
topic T Technology (General)
TS Manufactures
spellingShingle T Technology (General)
TS Manufactures
Wan Yaacob, Wan Nur Hidayah
The profiling of car design product using Bezier curve for customer product design preferences
description This research discussed about the characteristics of product design based on customer emotions using the ‘Kansei Engineering’, ‘Kansei Words’, and ‘mathematical approach’. Customers emotion are important in determined the product will successful in the market. However, it was difficult to interpreted customers emotion into verbal. The aims of this research are to identify and analyze the emotional product based on the customer preferences compared to the image of the product. The main survey is distributed to 220 students at Universiti Teknikal Malaysia Melaka. There are two categories of the car design used in the questionnaire of investigating the car design preferences towards the Kansei Words. 5 Kansei Words showed the semantic articulated the customer emotional design towards the cars such as ‘stylish’, ‘comfortable’, ‘sporty’, ‘safety’, and ‘elegant’. Statistical Package for the Social Sciences (SPSS) is used to analyze the respondent’s answers for statistical data. On this research, twenty cars in each category applied Bezier curves (Geogebra) including the segmentation of the design profile. The ranges in each category are identified from the value in Geogebra. After completing the preliminary test, there are only six cars for each category are selected. In the main survey using six cars in the questionnaire, there are only three cars are selected based on the respondents’ preferences. For the Kansei preferences, the higher average of Kansei Words is determined. The most preferable Kansei Words of city car for front view and rear view was safety and side view result is stylish. For sedan car, the preferable Kansei Word for all view of sedan car was stylish. 3 preference car for city car front view was Toyota Etios Liva, Peugeot 108 and Toyota Aygo. Then for rear view was Peugeot 108, Toyota Etios Liva, and Toyota Aygo. While for side view, 3 car preference was Peugeot 108, Chevrolet Spark and VW Polo. 3 preference car for sedan car front view was BMW f80, Hyundai Sonata and Mercedes E class. Then for rear view was BMW f80, Mercedes E class, and Mitsubishi Lancer. While for side view, 3 car preference was Aston Martin, BMW f80 and Mercedes E class. Bezier curve 1 and 2 has high correlation in front view city car. While for rear view and side view, the high correlation occurs in Bezier curve 5. Sedan car front view has high correlation in Bezier curve 8. Then for rear view was Bezier curve 4 and for side view Bezier curve 3.
format Thesis
author Wan Yaacob, Wan Nur Hidayah
author_facet Wan Yaacob, Wan Nur Hidayah
author_sort Wan Yaacob, Wan Nur Hidayah
title The profiling of car design product using Bezier curve for customer product design preferences
title_short The profiling of car design product using Bezier curve for customer product design preferences
title_full The profiling of car design product using Bezier curve for customer product design preferences
title_fullStr The profiling of car design product using Bezier curve for customer product design preferences
title_full_unstemmed The profiling of car design product using Bezier curve for customer product design preferences
title_sort profiling of car design product using bezier curve for customer product design preferences
publishDate 2021
url http://eprints.utem.edu.my/id/eprint/25993/1/The%20profiling%20of%20car%20design%20product%20using%20Bezier%20curve%20for%20customer%20product%20design%20preferences.pdf
http://eprints.utem.edu.my/id/eprint/25993/2/The%20profiling%20of%20car%20design%20product%20using%20Bezier%20curve%20for%20customer%20product%20design%20preferences.pdf
http://eprints.utem.edu.my/id/eprint/25993/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121200
_version_ 1745565687959519232
score 13.211869

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