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The Impact Of Social Media Marketing On Sales Performance Of Small Online Business

This research discusses the factors impacting the use of social media marketing on sales of the online small businesses in Malacca. The primary data was collected by using explanatory survey. The sample consists of 150 respondents who are online small business owners and who had experiences or non-e...

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Main Authors: Sufian, Atirah, Chin, See Min, Ahmad Murad, Murzidah, Abdul Aziz, Nor Azah
Format: Article
Language:English
Published: Ubiquity Press 2020
Online Access:http://eprints.utem.edu.my/id/eprint/25271/3/EJMCM_Volume%207_Issue%203_Pages%20922-940.pdf
http://eprints.utem.edu.my/id/eprint/25271/
https://ejmcm.com/pdf_1570_4af82ab6a7a29ad71bd31360dd2c0872.html
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spelling my.utem.eprints.252712021-09-03T17:26:35Z http://eprints.utem.edu.my/id/eprint/25271/ The Impact Of Social Media Marketing On Sales Performance Of Small Online Business Sufian, Atirah Chin, See Min Ahmad Murad, Murzidah Abdul Aziz, Nor Azah This research discusses the factors impacting the use of social media marketing on sales of the online small businesses in Malacca. The primary data was collected by using explanatory survey. The sample consists of 150 respondents who are online small business owners and who had experiences or non-experiences by implementing the social media marketing on their business in Malacca. The requirement analysis test used are pilot test, Reliability Analysis, Validity Analysis, Descriptive Statistic Analysis, Pearson’s Correlation Analysis, Multiple Regression Analysis and Hypothesis Test Analysis. The data analysis technique is used Statistical Package for Social Sciences (SPSS) Version 25.0 software. There are four independent variables such as customers’ feedbacks, communication, content sharing and customers’ relationships will be measured to examine their influence on sales performance of the online small businesses. The research results show that customers’ feedbacks has no direct influence on sales performance, communication has directly influence on sales performance, content sharing has no direct influence on sales performance and customers’ relationships has directly influence on sales performance of online small businesses in Malacca. In overall, the customers’ relationships has been proved to be the most significant factor that impacting the use of social media marketing on sales of the online small businesses because fostering relationships helps the online small businesses to build a positive rapport with customers within the community. The good customers’ relationships will make customers to have a good impression for the business owners and willing to repurchase the products. The achievement of this results could be a reference which offered the knowledge of sales performance on online small businesses for academic purpose, business study or other fields. Ubiquity Press 2020-09 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/25271/3/EJMCM_Volume%207_Issue%203_Pages%20922-940.pdf Sufian, Atirah and Chin, See Min and Ahmad Murad, Murzidah and Abdul Aziz, Nor Azah (2020) The Impact Of Social Media Marketing On Sales Performance Of Small Online Business. European Journal of Molecular & Clinical Medicine, 7 (3). pp. 922-940. ISSN 2515-8260 https://ejmcm.com/pdf_1570_4af82ab6a7a29ad71bd31360dd2c0872.html
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description This research discusses the factors impacting the use of social media marketing on sales of the online small businesses in Malacca. The primary data was collected by using explanatory survey. The sample consists of 150 respondents who are online small business owners and who had experiences or non-experiences by implementing the social media marketing on their business in Malacca. The requirement analysis test used are pilot test, Reliability Analysis, Validity Analysis, Descriptive Statistic Analysis, Pearson’s Correlation Analysis, Multiple Regression Analysis and Hypothesis Test Analysis. The data analysis technique is used Statistical Package for Social Sciences (SPSS) Version 25.0 software. There are four independent variables such as customers’ feedbacks, communication, content sharing and customers’ relationships will be measured to examine their influence on sales performance of the online small businesses. The research results show that customers’ feedbacks has no direct influence on sales performance, communication has directly influence on sales performance, content sharing has no direct influence on sales performance and customers’ relationships has directly influence on sales performance of online small businesses in Malacca. In overall, the customers’ relationships has been proved to be the most significant factor that impacting the use of social media marketing on sales of the online small businesses because fostering relationships helps the online small businesses to build a positive rapport with customers within the community. The good customers’ relationships will make customers to have a good impression for the business owners and willing to repurchase the products. The achievement of this results could be a reference which offered the knowledge of sales performance on online small businesses for academic purpose, business study or other fields.
format Article
author Sufian, Atirah
Chin, See Min
Ahmad Murad, Murzidah
Abdul Aziz, Nor Azah
spellingShingle Sufian, Atirah
Chin, See Min
Ahmad Murad, Murzidah
Abdul Aziz, Nor Azah
The Impact Of Social Media Marketing On Sales Performance Of Small Online Business
author_facet Sufian, Atirah
Chin, See Min
Ahmad Murad, Murzidah
Abdul Aziz, Nor Azah
author_sort Sufian, Atirah
title The Impact Of Social Media Marketing On Sales Performance Of Small Online Business
title_short The Impact Of Social Media Marketing On Sales Performance Of Small Online Business
title_full The Impact Of Social Media Marketing On Sales Performance Of Small Online Business
title_fullStr The Impact Of Social Media Marketing On Sales Performance Of Small Online Business
title_full_unstemmed The Impact Of Social Media Marketing On Sales Performance Of Small Online Business
title_sort impact of social media marketing on sales performance of small online business
publisher Ubiquity Press
publishDate 2020
url http://eprints.utem.edu.my/id/eprint/25271/3/EJMCM_Volume%207_Issue%203_Pages%20922-940.pdf
http://eprints.utem.edu.my/id/eprint/25271/
https://ejmcm.com/pdf_1570_4af82ab6a7a29ad71bd31360dd2c0872.html
_version_ 1710679453948968960
score 13.211869

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