Confirmatory factor analysis of green advertising and its impact on green awareness
This study aims to review the factors which influence the form of green advertising and their impacts on green awareness improvement. The study is conducted with 200 students from Indonesia and Malaysia as respondents. Data from respondents is obtained through a questionnaire, and it is analyzed by...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020
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| Online Access: | http://eprints.utem.edu.my/id/eprint/24871/2/MSL_2020_3899-3906.PDF http://eprints.utem.edu.my/id/eprint/24871/ http://www.growingscience.com/msl/Vol10/msl_2020_245.pdf |
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