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The impact of social media on human interaction in an organisation based on real-time social media data

The growth of online social networks around the world has created a new place of interaction and communication among people. Individuals can share their knowledge, opinions, and experiences with one another through the features provided where it gives an impact on people's behaviour in terms of...

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Main Authors: Syed Ahmad, Sharifah Sakinah, Shaik Osman, Anis Naseerah, Basiron, Halizah
Format: Article
Language:English
Published: Inderscience Enterprises Ltd. 2019
Online Access:http://eprints.utem.edu.my/id/eprint/24779/2/ARTICLE-DATA-SCIENCE.PDF
http://eprints.utem.edu.my/id/eprint/24779/
https://www.inderscience.com/info/inarticle.php?artid=102793
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spelling my.utem.eprints.247792023-07-12T11:39:11Z http://eprints.utem.edu.my/id/eprint/24779/ The impact of social media on human interaction in an organisation based on real-time social media data Syed Ahmad, Sharifah Sakinah Shaik Osman, Anis Naseerah Basiron, Halizah The growth of online social networks around the world has created a new place of interaction and communication among people. Individuals can share their knowledge, opinions, and experiences with one another through the features provided where it gives an impact on people's behaviour in terms of interaction, communication and decision making. Twitter is one of the examples of social media provider that empowers users to send and read short messages called 'tweets'. By trying to connect to the outside world, the user would probably disconnect with people around them and this will also affect the human interaction in an organisation. This research offers possible insights for the organisation to identify the pitfalls and opportunity that lies in the new digital human interaction era. This research will attempt to discuss these issues drawing from social media interaction on physical/digital interactions based on data science approach. Inderscience Enterprises Ltd. 2019 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/24779/2/ARTICLE-DATA-SCIENCE.PDF Syed Ahmad, Sharifah Sakinah and Shaik Osman, Anis Naseerah and Basiron, Halizah (2019) The impact of social media on human interaction in an organisation based on real-time social media data. International Journal of Data Science, 4 (3). pp. 260-271. ISSN 2053-082X https://www.inderscience.com/info/inarticle.php?artid=102793 10.1504/IJDS.2019.102793
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description The growth of online social networks around the world has created a new place of interaction and communication among people. Individuals can share their knowledge, opinions, and experiences with one another through the features provided where it gives an impact on people's behaviour in terms of interaction, communication and decision making. Twitter is one of the examples of social media provider that empowers users to send and read short messages called 'tweets'. By trying to connect to the outside world, the user would probably disconnect with people around them and this will also affect the human interaction in an organisation. This research offers possible insights for the organisation to identify the pitfalls and opportunity that lies in the new digital human interaction era. This research will attempt to discuss these issues drawing from social media interaction on physical/digital interactions based on data science approach.
format Article
author Syed Ahmad, Sharifah Sakinah
Shaik Osman, Anis Naseerah
Basiron, Halizah
spellingShingle Syed Ahmad, Sharifah Sakinah
Shaik Osman, Anis Naseerah
Basiron, Halizah
The impact of social media on human interaction in an organisation based on real-time social media data
author_facet Syed Ahmad, Sharifah Sakinah
Shaik Osman, Anis Naseerah
Basiron, Halizah
author_sort Syed Ahmad, Sharifah Sakinah
title The impact of social media on human interaction in an organisation based on real-time social media data
title_short The impact of social media on human interaction in an organisation based on real-time social media data
title_full The impact of social media on human interaction in an organisation based on real-time social media data
title_fullStr The impact of social media on human interaction in an organisation based on real-time social media data
title_full_unstemmed The impact of social media on human interaction in an organisation based on real-time social media data
title_sort impact of social media on human interaction in an organisation based on real-time social media data
publisher Inderscience Enterprises Ltd.
publishDate 2019
url http://eprints.utem.edu.my/id/eprint/24779/2/ARTICLE-DATA-SCIENCE.PDF
http://eprints.utem.edu.my/id/eprint/24779/
https://www.inderscience.com/info/inarticle.php?artid=102793
_version_ 1772816018741133312
score 13.211869

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