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The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka

E-hailing is a process of ordering a taxi via mobile devices. Previously, the users always hail empty-cruising taxis on streets, which may offer low lower of comfort. The advance of technology helps to improve the efficiency of overall taxi system and enable the idea of using applications to locate...

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Main Author: Embong, Nor Hamizah
Format: Thesis
Language:English
English
Published: UTeM 2018
Subjects:
H Social Sciences (General)
HD28 Management. Industrial Management
Online Access:http://eprints.utem.edu.my/id/eprint/23699/1/The%20Factors%20Influencing%20Adoption%20Towards%20E-Hailing%20Services%20Among%20Users%20In%20Melaka%20-%20Nor%20Hamizah%20Embong%20-%2024%20Pages.pdf
http://eprints.utem.edu.my/id/eprint/23699/2/The%20factors%20influencing%20adoption%20towards%20e-hailing%20services%20among%20users%20in%20Melaka.pdf
http://eprints.utem.edu.my/id/eprint/23699/
http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113040
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spelling my.utem.eprints.236992024-08-06T12:53:11Z http://eprints.utem.edu.my/id/eprint/23699/ The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka Embong, Nor Hamizah H Social Sciences (General) HD28 Management. Industrial Management E-hailing is a process of ordering a taxi via mobile devices. Previously, the users always hail empty-cruising taxis on streets, which may offer low lower of comfort. The advance of technology helps to improve the efficiency of overall taxi system and enable the idea of using applications to locate a taxi. The objective of the research is to identify the factor influence adoption towards e-hailing services in Melaka. The research model includes basic concept of Unified Theory of Acceptance and use of Technology (UTAUT). A survey questionnaire was developed to collect the data from 384 respondents in Melaka. This study used quantitative method to describe the variable, analyse relationship among variable and indicate the most influence factor of the adoption. This research study on four independent variable based on UTAUT model; 1) Performance Expectancy, 2) Effort Expectancy, 3) Social Influence and 4) Facilitating Condition towards adoption of e-hailing. The sample technique used is simple random sampling. Data collected was analysed using Statistical Package Social Science (SPSS) to find out the relationship and factor of adoption towards e-hailing by user in Melaka. The finding indicated that facilitating condition is the most influence factor on adoption towards e-hailing. UTeM 2018 Thesis NonPeerReviewed text en http://eprints.utem.edu.my/id/eprint/23699/1/The%20Factors%20Influencing%20Adoption%20Towards%20E-Hailing%20Services%20Among%20Users%20In%20Melaka%20-%20Nor%20Hamizah%20Embong%20-%2024%20Pages.pdf text en http://eprints.utem.edu.my/id/eprint/23699/2/The%20factors%20influencing%20adoption%20towards%20e-hailing%20services%20among%20users%20in%20Melaka.pdf Embong, Nor Hamizah (2018) The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka. UNSPECIFIED thesis, Universiti Teknikal Malaysia Melaka. http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113040 HD2341.M32 2018
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
English
topic H Social Sciences (General)
HD28 Management. Industrial Management
spellingShingle H Social Sciences (General)
HD28 Management. Industrial Management
Embong, Nor Hamizah
The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
description E-hailing is a process of ordering a taxi via mobile devices. Previously, the users always hail empty-cruising taxis on streets, which may offer low lower of comfort. The advance of technology helps to improve the efficiency of overall taxi system and enable the idea of using applications to locate a taxi. The objective of the research is to identify the factor influence adoption towards e-hailing services in Melaka. The research model includes basic concept of Unified Theory of Acceptance and use of Technology (UTAUT). A survey questionnaire was developed to collect the data from 384 respondents in Melaka. This study used quantitative method to describe the variable, analyse relationship among variable and indicate the most influence factor of the adoption. This research study on four independent variable based on UTAUT model; 1) Performance Expectancy, 2) Effort Expectancy, 3) Social Influence and 4) Facilitating Condition towards adoption of e-hailing. The sample technique used is simple random sampling. Data collected was analysed using Statistical Package Social Science (SPSS) to find out the relationship and factor of adoption towards e-hailing by user in Melaka. The finding indicated that facilitating condition is the most influence factor on adoption towards e-hailing.
format Thesis
author Embong, Nor Hamizah
author_facet Embong, Nor Hamizah
author_sort Embong, Nor Hamizah
title The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_short The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_full The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_fullStr The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_full_unstemmed The Factors Influencing Adoption Towards E-Hailing Services Among Users In Melaka
title_sort factors influencing adoption towards e-hailing services among users in melaka
publisher UTeM
publishDate 2018
url http://eprints.utem.edu.my/id/eprint/23699/1/The%20Factors%20Influencing%20Adoption%20Towards%20E-Hailing%20Services%20Among%20Users%20In%20Melaka%20-%20Nor%20Hamizah%20Embong%20-%2024%20Pages.pdf
http://eprints.utem.edu.my/id/eprint/23699/2/The%20factors%20influencing%20adoption%20towards%20e-hailing%20services%20among%20users%20in%20Melaka.pdf
http://eprints.utem.edu.my/id/eprint/23699/
http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113040
_version_ 1806693323757322240
score 13.211869

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