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Intelligent conversational bot for interactive marketing

Interactivity of corporate website is important as marketing products through it become popular. Moreover, the usage of Artificial Intelligent application is growing. In order to improve the interactivity and effectiveness of corporate website in providing information, a conversational bot is develo...

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Main Author:	Pradana, Aditya
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	T Technology (General) TK Electrical engineering. Electronics Nuclear engineering
Online Access:	http://eprints.utem.edu.my/id/eprint/20754/1/Intelligent%20Conversational%20Bot%20For%20Interactive%20Marketing%20-%20Aditya%20Pradana%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/20754/2/Intelligent%20conversational%20bot%20for%20interactive%20marketing.pdf http://eprints.utem.edu.my/id/eprint/20754/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=106009
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id	my.utem.eprints.20754
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spelling	my.utem.eprints.207542022-06-13T11:13:15Z http://eprints.utem.edu.my/id/eprint/20754/ Intelligent conversational bot for interactive marketing Pradana, Aditya T Technology (General) TK Electrical engineering. Electronics Nuclear engineering Interactivity of corporate website is important as marketing products through it become popular. Moreover, the usage of Artificial Intelligent application is growing. In order to improve the interactivity and effectiveness of corporate website in providing information, a conversational bot is developed. As a part of Artificial Intelligent application, it can respond to users’ question and prolong the conversation with its intelligence. The conversational bot in this research is called as SamBot. It is integrated to Samsung IoT website as the corporate website. SamBot contains the knowledge of Samsung marketing domain which is useful to deliver appropriate answer to the users’ questions. The knowledge base includes Samsung promotion, Samsung product Frequently Asked Question, and general knowledge. In default, this bot will generate random answers if matching knowledge cannot be found. It usually happens if novel issue or information is asked. In this research author would like to overcome this problem by improving its knowledge maintenance capability either performed by botmaster or users. Some functions are added to support the knowledge maintenance process such as random answer enhancement, conversation log-based knowledge maintenance module, and user-centric learning capability. The latter one allows user to directly teach the bot a new knowledge. In addition, enhancement to reuse recently asked question as questions recommendation is developed in order to solve a problem where users need to be updated to current issues. With this enhancement, the bot can give recommendation of questions for users to ask. After the development, the system is deployed online and some users are invited to perform evaluation. From the evaluation, the results show that all of the enhancements comply the objectives of the research in which 62% of the questions posed are responded properly and 80% of users agree that SamBot has raised the interactivity and effectiveness of Samsung IoT website. Moreover, there is a positive change on how SamBot responds to questions which were not answered properly before knowledge maintenance. There is also a noticeable usage of pre-defined question recommendation on questions such as “What is Samsung?”, “Who is the founder of Samsung?”, and “What is Galaxy Gear VR?”. In simple words, SamBot is now more intelligent with all of those enhancements. 2017 Thesis NonPeerReviewed text en http://eprints.utem.edu.my/id/eprint/20754/1/Intelligent%20Conversational%20Bot%20For%20Interactive%20Marketing%20-%20Aditya%20Pradana%20-%2024%20Pages.pdf text en http://eprints.utem.edu.my/id/eprint/20754/2/Intelligent%20conversational%20bot%20for%20interactive%20marketing.pdf Pradana, Aditya (2017) Intelligent conversational bot for interactive marketing. Masters thesis, Universiti Teknikal Malaysia Melaka. https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=106009
institution	Universiti Teknikal Malaysia Melaka
building	UTEM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknikal Malaysia Melaka
content_source	UTEM Institutional Repository
url_provider	http://eprints.utem.edu.my/
language	English English
topic	T Technology (General) TK Electrical engineering. Electronics Nuclear engineering
spellingShingle	T Technology (General) TK Electrical engineering. Electronics Nuclear engineering Pradana, Aditya Intelligent conversational bot for interactive marketing
description	Interactivity of corporate website is important as marketing products through it become popular. Moreover, the usage of Artificial Intelligent application is growing. In order to improve the interactivity and effectiveness of corporate website in providing information, a conversational bot is developed. As a part of Artificial Intelligent application, it can respond to users’ question and prolong the conversation with its intelligence. The conversational bot in this research is called as SamBot. It is integrated to Samsung IoT website as the corporate website. SamBot contains the knowledge of Samsung marketing domain which is useful to deliver appropriate answer to the users’ questions. The knowledge base includes Samsung promotion, Samsung product Frequently Asked Question, and general knowledge. In default, this bot will generate random answers if matching knowledge cannot be found. It usually happens if novel issue or information is asked. In this research author would like to overcome this problem by improving its knowledge maintenance capability either performed by botmaster or users. Some functions are added to support the knowledge maintenance process such as random answer enhancement, conversation log-based knowledge maintenance module, and user-centric learning capability. The latter one allows user to directly teach the bot a new knowledge. In addition, enhancement to reuse recently asked question as questions recommendation is developed in order to solve a problem where users need to be updated to current issues. With this enhancement, the bot can give recommendation of questions for users to ask. After the development, the system is deployed online and some users are invited to perform evaluation. From the evaluation, the results show that all of the enhancements comply the objectives of the research in which 62% of the questions posed are responded properly and 80% of users agree that SamBot has raised the interactivity and effectiveness of Samsung IoT website. Moreover, there is a positive change on how SamBot responds to questions which were not answered properly before knowledge maintenance. There is also a noticeable usage of pre-defined question recommendation on questions such as “What is Samsung?”, “Who is the founder of Samsung?”, and “What is Galaxy Gear VR?”. In simple words, SamBot is now more intelligent with all of those enhancements.
format	Thesis
author	Pradana, Aditya
author_facet	Pradana, Aditya
author_sort	Pradana, Aditya
title	Intelligent conversational bot for interactive marketing
title_short	Intelligent conversational bot for interactive marketing
title_full	Intelligent conversational bot for interactive marketing
title_fullStr	Intelligent conversational bot for interactive marketing
title_full_unstemmed	Intelligent conversational bot for interactive marketing
title_sort	intelligent conversational bot for interactive marketing
publishDate	2017
url	http://eprints.utem.edu.my/id/eprint/20754/1/Intelligent%20Conversational%20Bot%20For%20Interactive%20Marketing%20-%20Aditya%20Pradana%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/20754/2/Intelligent%20conversational%20bot%20for%20interactive%20marketing.pdf http://eprints.utem.edu.my/id/eprint/20754/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=106009
_version_	1735573397454192640
score	13.211869

Intelligent conversational bot for interactive marketing

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