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Framework for Agent-Based Buying Decision Process

In traditional business model, the buying decision process is poorly coordinated among the human decision-makers. Therefore, a long-lived, adaptive, and autonomous application called software agents, that can perform tasks such as personalization, brokering, and negotiation in e-commerce is much nee...

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Main Authors: Razali, Sazalinsyah, Osman, Mashanum
Other Authors: Shi, Zhong-Zhi
Format: Book Section
Language:English
Published: Springer-Verlag 2006
Subjects:
Q Science (General)
QA76 Computer software
Online Access:http://eprints.utem.edu.my/id/eprint/177/1/razali2006-PRIMA-framework.pdf
http://eprints.utem.edu.my/id/eprint/177/
http://dx.doi.org/10.1007/11802372_89
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spelling my.utem.eprints.1772015-05-28T02:17:07Z http://eprints.utem.edu.my/id/eprint/177/ Framework for Agent-Based Buying Decision Process Razali, Sazalinsyah Osman, Mashanum Q Science (General) QA76 Computer software In traditional business model, the buying decision process is poorly coordinated among the human decision-makers. Therefore, a long-lived, adaptive, and autonomous application called software agents, that can perform tasks such as personalization, brokering, and negotiation in e-commerce is much needed. These applications reside at the buyers’ side or at the sellers’ servers. The purpose of this paper is to research into possible deployment of software agents in a framework for e-commerce buying decision process. This paper overviews the traditional business model, the Consumer Buying Behavior (CBB) model, and also covers the requirements needed for minimizing human interactions in buying decision processes. The research proposes a software agent’s framework in which, two main approaches, namely Automated Collaborative Filtering (ACF) and Better Business Bureau (BBB), are merged to produce better agents in assisting buying decision process. The framework will enable the agents to get the best price for a good product from a reputable merchant. Springer-Verlag Shi, Zhong-Zhi Sadananda, Ramakoti 2006-08 Book Section PeerReviewed application/pdf en cc_by_nc_nd http://eprints.utem.edu.my/id/eprint/177/1/razali2006-PRIMA-framework.pdf Razali, Sazalinsyah and Osman, Mashanum (2006) Framework for Agent-Based Buying Decision Process. In: Agent Computing and Multi-Agent Systems. Lecture Notes in Artificial Intelligence, 4088 . Springer-Verlag, Berlin Heidelberg, pp. 748-753. ISBN 9783540367079 http://dx.doi.org/10.1007/11802372_89 10.1007/11802372_89
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
topic Q Science (General)
QA76 Computer software
spellingShingle Q Science (General)
QA76 Computer software
Razali, Sazalinsyah
Osman, Mashanum
Framework for Agent-Based Buying Decision Process
description In traditional business model, the buying decision process is poorly coordinated among the human decision-makers. Therefore, a long-lived, adaptive, and autonomous application called software agents, that can perform tasks such as personalization, brokering, and negotiation in e-commerce is much needed. These applications reside at the buyers’ side or at the sellers’ servers. The purpose of this paper is to research into possible deployment of software agents in a framework for e-commerce buying decision process. This paper overviews the traditional business model, the Consumer Buying Behavior (CBB) model, and also covers the requirements needed for minimizing human interactions in buying decision processes. The research proposes a software agent’s framework in which, two main approaches, namely Automated Collaborative Filtering (ACF) and Better Business Bureau (BBB), are merged to produce better agents in assisting buying decision process. The framework will enable the agents to get the best price for a good product from a reputable merchant.
author2 Shi, Zhong-Zhi
author_facet Shi, Zhong-Zhi
Razali, Sazalinsyah
Osman, Mashanum
format Book Section
author Razali, Sazalinsyah
Osman, Mashanum
author_sort Razali, Sazalinsyah
title Framework for Agent-Based Buying Decision Process
title_short Framework for Agent-Based Buying Decision Process
title_full Framework for Agent-Based Buying Decision Process
title_fullStr Framework for Agent-Based Buying Decision Process
title_full_unstemmed Framework for Agent-Based Buying Decision Process
title_sort framework for agent-based buying decision process
publisher Springer-Verlag
publishDate 2006
url http://eprints.utem.edu.my/id/eprint/177/1/razali2006-PRIMA-framework.pdf
http://eprints.utem.edu.my/id/eprint/177/
http://dx.doi.org/10.1007/11802372_89
_version_ 1665905240763793408
score 13.211869

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