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A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant

The basic problem in the food service industry is that restaurants are not realizing efficiencies that would result from better applications of technology in their daily operations. Labor rates are rapidly increasing every now and then and it is difficult to find employees in the middle of the bu...

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Main Author: Baharuddin, Muhammad Hasbi
Format: Thesis
Language:English
English
Published: 2012
Subjects:
T Technology (General)
TS Manufactures
Online Access:http://eprints.utem.edu.my/id/eprint/14435/1/A_Study_On_Automated_Self-Ordering_Menu_Using_The_Lens_Of_Technology_Acceptance_Model_-24pages.pdf
http://eprints.utem.edu.my/id/eprint/14435/3/A%20study%20on%20automated%20self-ordering%20menu%20using%20the%20lens%20of%20technology%20acceptance%20model%20a%20focus%20on%20Klang%20Valley%20Restaurant.pdf
http://eprints.utem.edu.my/id/eprint/14435/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=85149
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spelling my.utem.eprints.144352022-05-24T08:01:21Z http://eprints.utem.edu.my/id/eprint/14435/ A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant Baharuddin, Muhammad Hasbi T Technology (General) TS Manufactures The basic problem in the food service industry is that restaurants are not realizing efficiencies that would result from better applications of technology in their daily operations. Labor rates are rapidly increasing every now and then and it is difficult to find employees in the middle of the busy restaurant. Thus the introductions of Automated Self-ordering menu technologies to the restaurant help to overcome the problem. Automated Self-ordering Menu are "technological interfaces that enable customers to produce a service independent of direct service-employee involvement. Consumers' adoption of new information technology has been a central concern to many researchers and practitioners owing to its importance in technology diffusion. Based on the underlying knowledge-based view perspective, this paper aims to empirically examine the contribution of the dimensions of Automated Self-ordering Menu using the lens of Technology Acceptance Model, focusing on Klang Valley restaurant. Approach: The theoretical model and hypotheses in this study were tested using empirical data gathered from local restaurant that utilizing Automated Self-ordering Menu, through survey questionnaires were analyzed using the correlation coefficients and linear regression analyses. Results: The results revealed that perceived usefulness and perceived ease of use as two critical elements of knowledge characteristics have significant affects on the customer readiness and customer adoption of utilizing Automated Self-ordering Menu. Conclusion: The study has bridged the literature gaps in such that it provides empirical evidence of a positive significant correlation between the technology acceptance model and its two din1ensions: readiness and adoption of customer toward utilizing Automated Self-ordering Menu. 2012 Thesis NonPeerReviewed text en http://eprints.utem.edu.my/id/eprint/14435/1/A_Study_On_Automated_Self-Ordering_Menu_Using_The_Lens_Of_Technology_Acceptance_Model_-24pages.pdf text en http://eprints.utem.edu.my/id/eprint/14435/3/A%20study%20on%20automated%20self-ordering%20menu%20using%20the%20lens%20of%20technology%20acceptance%20model%20a%20focus%20on%20Klang%20Valley%20Restaurant.pdf Baharuddin, Muhammad Hasbi (2012) A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant. Masters thesis, Universiti Teknikal Malaysia Melaka. https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=85149
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
English
topic T Technology (General)
TS Manufactures
spellingShingle T Technology (General)
TS Manufactures
Baharuddin, Muhammad Hasbi
A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
description The basic problem in the food service industry is that restaurants are not realizing efficiencies that would result from better applications of technology in their daily operations. Labor rates are rapidly increasing every now and then and it is difficult to find employees in the middle of the busy restaurant. Thus the introductions of Automated Self-ordering menu technologies to the restaurant help to overcome the problem. Automated Self-ordering Menu are "technological interfaces that enable customers to produce a service independent of direct service-employee involvement. Consumers' adoption of new information technology has been a central concern to many researchers and practitioners owing to its importance in technology diffusion. Based on the underlying knowledge-based view perspective, this paper aims to empirically examine the contribution of the dimensions of Automated Self-ordering Menu using the lens of Technology Acceptance Model, focusing on Klang Valley restaurant. Approach: The theoretical model and hypotheses in this study were tested using empirical data gathered from local restaurant that utilizing Automated Self-ordering Menu, through survey questionnaires were analyzed using the correlation coefficients and linear regression analyses. Results: The results revealed that perceived usefulness and perceived ease of use as two critical elements of knowledge characteristics have significant affects on the customer readiness and customer adoption of utilizing Automated Self-ordering Menu. Conclusion: The study has bridged the literature gaps in such that it provides empirical evidence of a positive significant correlation between the technology acceptance model and its two din1ensions: readiness and adoption of customer toward utilizing Automated Self-ordering Menu.
format Thesis
author Baharuddin, Muhammad Hasbi
author_facet Baharuddin, Muhammad Hasbi
author_sort Baharuddin, Muhammad Hasbi
title A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_short A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_full A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_fullStr A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_full_unstemmed A study on automated self-ordering menu using the lens of technology acceptance model : a focus on Klang Valley Restaurant
title_sort study on automated self-ordering menu using the lens of technology acceptance model : a focus on klang valley restaurant
publishDate 2012
url http://eprints.utem.edu.my/id/eprint/14435/1/A_Study_On_Automated_Self-Ordering_Menu_Using_The_Lens_Of_Technology_Acceptance_Model_-24pages.pdf
http://eprints.utem.edu.my/id/eprint/14435/3/A%20study%20on%20automated%20self-ordering%20menu%20using%20the%20lens%20of%20technology%20acceptance%20model%20a%20focus%20on%20Klang%20Valley%20Restaurant.pdf
http://eprints.utem.edu.my/id/eprint/14435/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=85149
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score 13.211869

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