Customer relationship management practices: the impact on organizational performance in SMEs of food manufacturing industry
The successful implementation of customer relationship management (CRM) practices is becoming widely accepted within marketing and sales department in manufacturing industry. Moreover, establishing the customer relationships have always been an important aspect of business. Hence, this study aims...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/12967/2/J2.pdf http://eprints.utem.edu.my/id/eprint/12967/ |
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