Analyzing Market Exploitation and Market Exploration Dyad for Marketing Strategy Implementation Effectiveness in Malaysian Fertilizer Industry: A Conceptual Paper
Analyzing the marketing strategy elements that influence the effectiveness of its implementation has been the subject of sizeable empirical research. The purpose of this paper is to address simultaneous management of market exploitation and market exploration in the marketing strategy on implementa...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/11498/1/NORAZLINA_American_Journal_of_Economics.pdf http://eprints.utem.edu.my/id/eprint/11498/ |
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