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A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination

The purpose of this study is to examine the tourist behavior towards the intention to select sustainable tourist destination. Tourism industry has been considered as one of the largest industries worldwide. With understanding of the tourist behavior, this could ensure the growth of the tourism in...

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Main Author: Koay, Tze Wei
Format: Thesis
Language:English
Published: 2014
Subjects:
H1-99 Social sciences (General)
Online Access:http://eprints.usm.my/61073/1/24%20Pages%20from%2000001779622.pdf
http://eprints.usm.my/61073/
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spelling my.usm.eprints.61073 http://eprints.usm.my/61073/ A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination Koay, Tze Wei H1-99 Social sciences (General) The purpose of this study is to examine the tourist behavior towards the intention to select sustainable tourist destination. Tourism industry has been considered as one of the largest industries worldwide. With understanding of the tourist behavior, this could ensure the growth of the tourism industry in a more sustainable ways in respect of environment, social-cultural and economic factors. The understanding of the tourist behaviors in this study consist of the environmental attitudes, motivation, destination image, word-of-mouth and perceived service quality to predict the intentional behaviors of the selection of the sustainable tourist destination. In addition, knowledge has been included to explore the moderating relationship with the environmental attitudes. The theoretical framework is developed based on the theory of planned behavior. A total of 159 respondents were collected to CatTY out the SPSS and Smart PLS analysis. The statistical results showed that environmental attitudes, motivation and word-of-mouth significantly related to the intention to select sustainable tourist destination. However, the destination image and perceived service quality have no significant relationship in this study. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/61073/1/24%20Pages%20from%2000001779622.pdf Koay, Tze Wei (2014) A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination. Masters thesis, Perpustakaan Hamzah Sendut.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic H1-99 Social sciences (General)
spellingShingle H1-99 Social sciences (General)
Koay, Tze Wei
A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
description The purpose of this study is to examine the tourist behavior towards the intention to select sustainable tourist destination. Tourism industry has been considered as one of the largest industries worldwide. With understanding of the tourist behavior, this could ensure the growth of the tourism industry in a more sustainable ways in respect of environment, social-cultural and economic factors. The understanding of the tourist behaviors in this study consist of the environmental attitudes, motivation, destination image, word-of-mouth and perceived service quality to predict the intentional behaviors of the selection of the sustainable tourist destination. In addition, knowledge has been included to explore the moderating relationship with the environmental attitudes. The theoretical framework is developed based on the theory of planned behavior. A total of 159 respondents were collected to CatTY out the SPSS and Smart PLS analysis. The statistical results showed that environmental attitudes, motivation and word-of-mouth significantly related to the intention to select sustainable tourist destination. However, the destination image and perceived service quality have no significant relationship in this study.
format Thesis
author Koay, Tze Wei
author_facet Koay, Tze Wei
author_sort Koay, Tze Wei
title A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_short A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_full A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_fullStr A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_full_unstemmed A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
title_sort study on tourist beha vior towards the intention to select sustainable tourist destination
publishDate 2014
url http://eprints.usm.my/61073/1/24%20Pages%20from%2000001779622.pdf
http://eprints.usm.my/61073/
_version_ 1811683099045527552
score 13.211869

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