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The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan

The purpose of this research is to examine the influence of personality traits (Need for achievement, Risk taking, Tolerance for ambiguity, Locus of control and Self-efficacy) on the motivation generation y to start a small business in Taiwan. Additionally, attitude toward entrepreneurship has be...

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Main Author: Ng, Soo Hsien
Format: Thesis
Language:English
Published: 2014
Subjects:
H1-99 Social sciences (General)
Online Access:http://eprints.usm.my/61070/1/24%20Pages%20from%2000001779620.pdf
http://eprints.usm.my/61070/
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spelling my.usm.eprints.61070 http://eprints.usm.my/61070/ The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan Ng, Soo Hsien H1-99 Social sciences (General) The purpose of this research is to examine the influence of personality traits (Need for achievement, Risk taking, Tolerance for ambiguity, Locus of control and Self-efficacy) on the motivation generation y to start a small business in Taiwan. Additionally, attitude toward entrepreneurship has been explored as mediator factor in this study. The survey was conducted among 252 generation y who stay in the eight urban cities in Taiwan context. In essence, the research had built a framework based upon the Theory of Planner Behavior to entrepreneurship. Data collected was analyzed using SPSS and SmartPLS statistical tool. The results showed majority of the five personality trait dimensions were significantly related with motivation generation Y to start a small business Nevertheless, only three personality trait dimensions with attitude toward entrepreneurship were justified to mediator for the motivation of generation Y start a small business relationship, while self-efficacy and locus of control were not significant with mediator of attitude toward entrepreneurship. In summary, it is crucial for the Taiwanese, especially the generation Y in determinant of becoming self-employed to find testimony that not only the personality variables is important for determinants of motivation start a small business but attitude as mediator might be augment the relationship between the personality and motivation start-up a small business in Taiwan. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/61070/1/24%20Pages%20from%2000001779620.pdf Ng, Soo Hsien (2014) The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan. Masters thesis, Perpustakaan Hamzah Sendut.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic H1-99 Social sciences (General)
spellingShingle H1-99 Social sciences (General)
Ng, Soo Hsien
The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan
description The purpose of this research is to examine the influence of personality traits (Need for achievement, Risk taking, Tolerance for ambiguity, Locus of control and Self-efficacy) on the motivation generation y to start a small business in Taiwan. Additionally, attitude toward entrepreneurship has been explored as mediator factor in this study. The survey was conducted among 252 generation y who stay in the eight urban cities in Taiwan context. In essence, the research had built a framework based upon the Theory of Planner Behavior to entrepreneurship. Data collected was analyzed using SPSS and SmartPLS statistical tool. The results showed majority of the five personality trait dimensions were significantly related with motivation generation Y to start a small business Nevertheless, only three personality trait dimensions with attitude toward entrepreneurship were justified to mediator for the motivation of generation Y start a small business relationship, while self-efficacy and locus of control were not significant with mediator of attitude toward entrepreneurship. In summary, it is crucial for the Taiwanese, especially the generation Y in determinant of becoming self-employed to find testimony that not only the personality variables is important for determinants of motivation start a small business but attitude as mediator might be augment the relationship between the personality and motivation start-up a small business in Taiwan.
format Thesis
author Ng, Soo Hsien
author_facet Ng, Soo Hsien
author_sort Ng, Soo Hsien
title The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan
title_short The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan
title_full The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan
title_fullStr The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan
title_full_unstemmed The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan
title_sort influence of personality factors and attitude towards entrepreneurship on the motivation to start a small business among generation y in taiwan
publishDate 2014
url http://eprints.usm.my/61070/1/24%20Pages%20from%2000001779620.pdf
http://eprints.usm.my/61070/
_version_ 1811683098586251264
score 13.211869

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