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Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour

Malaysian environmental issues produced by conventional cars have long been a subject of concern, and must be addressed by consumers’ adoption of hybrid cars. As a result, the purpose of this study is to identify significant factors influencing consumers' intentions to purchase hybrid cars in M...

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Main Author: P Karuppiah, Vinayagan
Format: Thesis
Language:English
Published: 2023
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/60599/1/VINAYAGAN%20AL%20P%20KARUPPIAH%20-%20TESIS%20cut.pdf
http://eprints.usm.my/60599/
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spelling my.usm.eprints.60599 http://eprints.usm.my/60599/ Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour P Karuppiah, Vinayagan HD28-70 Management. Industrial Management Malaysian environmental issues produced by conventional cars have long been a subject of concern, and must be addressed by consumers’ adoption of hybrid cars. As a result, the purpose of this study is to identify significant factors influencing consumers' intentions to purchase hybrid cars in Malaysia. Identifying key factors influencing purchase intention will assist hybrid car stakeholders in developing strategies to increase consumers' intention to purchase the vehicles. Following that, theory of planned behaviour was employed as a base theory, with two supporting theories, self-identity and self-congruity, to aid in the development of the framework. In total, six independent variables were included in the framework: attitude, subjective norms, perceived behavioural control, environmental concern, price sensitivity and self-identity. Among these independent variables, attitude was used as a mediator, with price sensitivity as a key moderator and purchase intention as a dependent variable also included. The survey was disseminated across Malaysia via the online, and the data with a sample size of 311 were analysed using structural equation modelling (SEM) via smart PLS 3.0. The findings indicate that all independent variables - attitude, subjective norms, perceived behavioural control, self-identity, and environmental concern - have a positive influence on Malaysian consumers' purchase intention. Additionally, it was discovered that attitude plays a significant role in mediating the relationship between environmental concern and purchase intention. 2023-01 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60599/1/VINAYAGAN%20AL%20P%20KARUPPIAH%20-%20TESIS%20cut.pdf P Karuppiah, Vinayagan (2023) Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
P Karuppiah, Vinayagan
Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
description Malaysian environmental issues produced by conventional cars have long been a subject of concern, and must be addressed by consumers’ adoption of hybrid cars. As a result, the purpose of this study is to identify significant factors influencing consumers' intentions to purchase hybrid cars in Malaysia. Identifying key factors influencing purchase intention will assist hybrid car stakeholders in developing strategies to increase consumers' intention to purchase the vehicles. Following that, theory of planned behaviour was employed as a base theory, with two supporting theories, self-identity and self-congruity, to aid in the development of the framework. In total, six independent variables were included in the framework: attitude, subjective norms, perceived behavioural control, environmental concern, price sensitivity and self-identity. Among these independent variables, attitude was used as a mediator, with price sensitivity as a key moderator and purchase intention as a dependent variable also included. The survey was disseminated across Malaysia via the online, and the data with a sample size of 311 were analysed using structural equation modelling (SEM) via smart PLS 3.0. The findings indicate that all independent variables - attitude, subjective norms, perceived behavioural control, self-identity, and environmental concern - have a positive influence on Malaysian consumers' purchase intention. Additionally, it was discovered that attitude plays a significant role in mediating the relationship between environmental concern and purchase intention.
format Thesis
author P Karuppiah, Vinayagan
author_facet P Karuppiah, Vinayagan
author_sort P Karuppiah, Vinayagan
title Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_short Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_full Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_fullStr Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_full_unstemmed Modeling Hybrid Cars Adoption Using An Extended Version Of The Theory Of Planned Behaviour
title_sort modeling hybrid cars adoption using an extended version of the theory of planned behaviour
publishDate 2023
url http://eprints.usm.my/60599/1/VINAYAGAN%20AL%20P%20KARUPPIAH%20-%20TESIS%20cut.pdf
http://eprints.usm.my/60599/
_version_ 1800086055204945920
score 13.211869

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