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Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes

The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to...

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Main Author: Sahul Hameed, Noor Azeema
Format: Thesis
Language:English
Published: 2014
Subjects:
H1-99 Social sciences (General)
Online Access:http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf
http://eprints.usm.my/60528/
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spelling my.usm.eprints.60528 http://eprints.usm.my/60528/ Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes Sahul Hameed, Noor Azeema H1-99 Social sciences (General) The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to human. This makes the demand for perfume to a larger extend in Malaysia. The purpose of this study is to identify the purchase characteristics which influencing the purchase decisions on branded and non-branded perfumes. Based on the literature review, the five predictors of purchase characteristics included in the study which may influence the purchase decisions on branded and non-branded perfumes are store image (S l), message framing (MF), perceived quality (PQ), scheme characteristics (SC) and subjective norms (SN). The Stimulus-Organism-Response (S-O-R) model was used to explain the study where the purchase characteristics are stimulus (S), habits as the organism (O) and purchase decisions as the response (R). The present research is a crosssectional study uses primary survey questionnaire method. A total of 164 responses received from the survey questionnaire method. Out of 164 respondents, 81 (49.4%) favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. The objective of this study is to investigate whether the purchase characteristics influence the purchase decisions on branded and non-branded perfumes with habits as mediating. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf Sahul Hameed, Noor Azeema (2014) Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes. Masters thesis, Perpustakaan Hamzah Sendut.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic H1-99 Social sciences (General)
spellingShingle H1-99 Social sciences (General)
Sahul Hameed, Noor Azeema
Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
description The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to human. This makes the demand for perfume to a larger extend in Malaysia. The purpose of this study is to identify the purchase characteristics which influencing the purchase decisions on branded and non-branded perfumes. Based on the literature review, the five predictors of purchase characteristics included in the study which may influence the purchase decisions on branded and non-branded perfumes are store image (S l), message framing (MF), perceived quality (PQ), scheme characteristics (SC) and subjective norms (SN). The Stimulus-Organism-Response (S-O-R) model was used to explain the study where the purchase characteristics are stimulus (S), habits as the organism (O) and purchase decisions as the response (R). The present research is a crosssectional study uses primary survey questionnaire method. A total of 164 responses received from the survey questionnaire method. Out of 164 respondents, 81 (49.4%) favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. The objective of this study is to investigate whether the purchase characteristics influence the purchase decisions on branded and non-branded perfumes with habits as mediating.
format Thesis
author Sahul Hameed, Noor Azeema
author_facet Sahul Hameed, Noor Azeema
author_sort Sahul Hameed, Noor Azeema
title Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_short Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_full Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_fullStr Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_full_unstemmed Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
title_sort consumer preference and outcome of purchase decisions on branded and non-branded perfumes
publishDate 2014
url http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf
http://eprints.usm.my/60528/
_version_ 1800086042626228224
score 13.211869

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