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Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China

The rising popularity of social media has inevitably led to the dissemination of both factual and truthful information as well as rumours. Specifically, numerous health rumours have circulated on digital platforms following the global COVID-19 pandemic. Relevant government bodies must proactively...

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Main Author: Chen, Guangyu
Format: Thesis
Language:English
Published: 2023
Subjects:
P87-96 Communication. Mass media
Online Access:http://eprints.usm.my/60334/1/CHEN%20GUANGYU%20-%20TESIS%20cut.pdf
http://eprints.usm.my/60334/
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spelling my.usm.eprints.60334 http://eprints.usm.my/60334/ Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China Chen, Guangyu P87-96 Communication. Mass media The rising popularity of social media has inevitably led to the dissemination of both factual and truthful information as well as rumours. Specifically, numerous health rumours have circulated on digital platforms following the global COVID-19 pandemic. Relevant government bodies must proactively convey public information to influence individuals’ behaviour and subsequent involvement in emergency decision-making during a major health crisis. As such, the right rumour response strategy must be used by the government to avoid negative reaction from the public amidst a major health crisis. This study was based on three key objectives: (i) to identify the most effective government rumour response strategies to address rumours during a health crisis; (ii) to examine the role of anxiety in this process; (iii) to examine the role of government reputation in the process. The Situational Crisis Communication Theory (SCCT) served as the theoretical foundation of the study. Online survey experimental data were collected from 245 Chinese participants, who were exposed to a false social media rumour stimulus that potato chips could spread Covid-19. Notably, the participants were subjected to one of the three following rumour response strategy: denial, refute, and attack. The one-way ANOVA results revealed that the impact of the refutation response led to the lowest rumour dissemination intention. The refutation response also led to the lowest behavioural intention to consume rumour-related products. 2023-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60334/1/CHEN%20GUANGYU%20-%20TESIS%20cut.pdf Chen, Guangyu (2023) Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic P87-96 Communication. Mass media
spellingShingle P87-96 Communication. Mass media
Chen, Guangyu
Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
description The rising popularity of social media has inevitably led to the dissemination of both factual and truthful information as well as rumours. Specifically, numerous health rumours have circulated on digital platforms following the global COVID-19 pandemic. Relevant government bodies must proactively convey public information to influence individuals’ behaviour and subsequent involvement in emergency decision-making during a major health crisis. As such, the right rumour response strategy must be used by the government to avoid negative reaction from the public amidst a major health crisis. This study was based on three key objectives: (i) to identify the most effective government rumour response strategies to address rumours during a health crisis; (ii) to examine the role of anxiety in this process; (iii) to examine the role of government reputation in the process. The Situational Crisis Communication Theory (SCCT) served as the theoretical foundation of the study. Online survey experimental data were collected from 245 Chinese participants, who were exposed to a false social media rumour stimulus that potato chips could spread Covid-19. Notably, the participants were subjected to one of the three following rumour response strategy: denial, refute, and attack. The one-way ANOVA results revealed that the impact of the refutation response led to the lowest rumour dissemination intention. The refutation response also led to the lowest behavioural intention to consume rumour-related products.
format Thesis
author Chen, Guangyu
author_facet Chen, Guangyu
author_sort Chen, Guangyu
title Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_short Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_full Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_fullStr Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_full_unstemmed Rumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China
title_sort rumour response strategy and behavioural intention: the mediating roles of anxiety and government reputation during covid-19 “infodemic” in china
publishDate 2023
url http://eprints.usm.my/60334/1/CHEN%20GUANGYU%20-%20TESIS%20cut.pdf
http://eprints.usm.my/60334/
_version_ 1797907853374128128
score 13.211869

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