Analysis Of Motorcyclists’ Risk Perception Based On Cognitive Mapping Technique A Case Study Of Batu Kawan Industrial Park (Bkip), Pulau Pinang

The number of road accidents in Malaysia increases every year and is the third country with the highest death rate of road accidents among ASEAN countries. This problem is due to the lack of oversight to mitigate the issue of accidents occurrence before they could happen on the road. This study aims...

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Bibliographic Details
Main Author: Adzly, Shafiq Ikhsham
Format: Monograph
Language:English
Published: Universiti Sains Malaysia 2021
Subjects:
Online Access:http://eprints.usm.my/57311/1/Analysis%20Of%20Motorcyclists%E2%80%99%20Risk%20Perception%20Based%20On%20Cognitive%20Mapping%20Technique%20A%20Case%20Study%20Of%20Batu%20Kawan%20Industrial%20Park%20%28Bkip%29%2C%20Pulau%20Pinang.pdf
http://eprints.usm.my/57311/
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Summary:The number of road accidents in Malaysia increases every year and is the third country with the highest death rate of road accidents among ASEAN countries. This problem is due to the lack of oversight to mitigate the issue of accidents occurrence before they could happen on the road. This study aims to provide solutions before road accidents where the location with a probability of road accident needs to be identified through the cognitive mapping method. This study is focusing on motorcyclists who commuting to worked in Batu Kawan Industrial Park (BKIP), Penang. In this study, the survey using Google My Maps about risk perception towards road accidents along the journey from/to work has effectively analysed the level of perceived risk. The cognitive mapping method found that 2409 risky locations involved Penang and the northern area of peninsular Malaysia, and 919 risky points are located around the BKIP area. According to the result, attitude is a factor influencing road accidents. The spatial analysis was performed using Geographic Information System (GIS), which uses QGIS software. Using QGIS software, we could generate risk perception maps to demonstrate motorcyclists' ability to obtain risky perceptions of risky road locations and environments. The findings of this study demonstrated that the cognitive mapping approach could help provide information on the accident perception of motorcyclists on the road. The spatial analysis will generate a map that shows the risky location or hotspot area that may contribute to the accidents.