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A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China

The MH370 incident demonstrated an unprecedented international humanitarian response from the technology sector. This study attempted to have a deep insight about online users’ perceptions towards the portrait of this incident by the social media in Malaysia and China. Social networking sites such a...

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Main Authors: Changsong, Wang, Yiming, Chen, Ahmad, Jamilah, Jinsheng, Z
Format: Article
Language:English
Published: American Scientific Publishers 2017
Subjects:
P87-96 Communication. Mass media
Online Access:http://eprints.usm.my/48731/1/A%20Comparative%20Study%20on%20Viewers.pdf
http://eprints.usm.my/48731/
https://doi.org/10.1166/asl.2017.7663
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spelling my.usm.eprints.48731 http://eprints.usm.my/48731/ A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China Changsong, Wang Yiming, Chen Ahmad, Jamilah Jinsheng, Z P87-96 Communication. Mass media The MH370 incident demonstrated an unprecedented international humanitarian response from the technology sector. This study attempted to have a deep insight about online users’ perceptions towards the portrait of this incident by the social media in Malaysia and China. Social networking sites such as Facebook (in Malaysia), Weibo (in China) and Wechat (in China), become the public opinion field that illustrates sorts of openness and negotiation in Malaysia and China. This study argued the technical and social knowledge to work with social media represents a steep learning curve for crisis managers who are used to working with traditional new media, as there is a significant relationship between empowerment of social media and effectiveness of crisis communication. The result of survey indicated different level of engagement with the content posted on social media in these two countries. This study proposes social media strategies that will be an integral part of any organization’s plan to respond to an accident or major incident. American Scientific Publishers 2017 Article PeerReviewed application/pdf en http://eprints.usm.my/48731/1/A%20Comparative%20Study%20on%20Viewers.pdf Changsong, Wang and Yiming, Chen and Ahmad, Jamilah and Jinsheng, Z (2017) A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China. Advanced Science Letters, 23 (4). p. 3096. ISSN 1936-6612 https://doi.org/10.1166/asl.2017.7663
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic P87-96 Communication. Mass media
spellingShingle P87-96 Communication. Mass media
Changsong, Wang
Yiming, Chen
Ahmad, Jamilah
Jinsheng, Z
A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China
description The MH370 incident demonstrated an unprecedented international humanitarian response from the technology sector. This study attempted to have a deep insight about online users’ perceptions towards the portrait of this incident by the social media in Malaysia and China. Social networking sites such as Facebook (in Malaysia), Weibo (in China) and Wechat (in China), become the public opinion field that illustrates sorts of openness and negotiation in Malaysia and China. This study argued the technical and social knowledge to work with social media represents a steep learning curve for crisis managers who are used to working with traditional new media, as there is a significant relationship between empowerment of social media and effectiveness of crisis communication. The result of survey indicated different level of engagement with the content posted on social media in these two countries. This study proposes social media strategies that will be an integral part of any organization’s plan to respond to an accident or major incident.
format Article
author Changsong, Wang
Yiming, Chen
Ahmad, Jamilah
Jinsheng, Z
author_facet Changsong, Wang
Yiming, Chen
Ahmad, Jamilah
Jinsheng, Z
author_sort Changsong, Wang
title A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China
title_short A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China
title_full A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China
title_fullStr A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China
title_full_unstemmed A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China
title_sort comparative study on viewers’ perceptions of the portrait of the mh370 incident by the social media in malaysia and china
publisher American Scientific Publishers
publishDate 2017
url http://eprints.usm.my/48731/1/A%20Comparative%20Study%20on%20Viewers.pdf
http://eprints.usm.my/48731/
https://doi.org/10.1166/asl.2017.7663
_version_ 1696977042886623232
score 13.211869

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