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Design Measurement for Food Packaging Design: A Design Development

Design quantification occurs not only in the field of industry, but also academic. In order to fulfil the end-users needs, the significance of design quantification must be empirically comprehended. Product test, experimental stimulus and sampling procedures are among the methods that have been app...

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Main Authors: Suhaylah, Raja, Bidin, Azman, Lim, Yan Peng
Format: Article
Language:English
Published: European Publisher 2019
Subjects:
TP368-456 Food processing and manufacture
TS195-198.8 Packaging
Online Access:http://eprints.usm.my/47772/1/Design%20Measurement%20for%20Food%20Packaging%20Design.pdf
http://eprints.usm.my/47772/
https://www.europeanproceedings.com/proceedings/EpSBS/volumes/ich2019
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spelling my.usm.eprints.47772 http://eprints.usm.my/47772/ Design Measurement for Food Packaging Design: A Design Development Suhaylah, Raja Bidin, Azman Lim, Yan Peng TP368-456 Food processing and manufacture TS195-198.8 Packaging Design quantification occurs not only in the field of industry, but also academic. In order to fulfil the end-users needs, the significance of design quantification must be empirically comprehended. Product test, experimental stimulus and sampling procedures are among the methods that have been applied in this study. This study also acknowledges the relevant opinion of individuals who possess design awareness in offering design measurement method to quantify design and visual representation. Centrality Visual Product Aesthetics (CVPA) is a measurement that encounters four (4) values for design analysis. The sampling procedures took place with selected population that consist of design students. These selected students are the visualising consumers for packaging design. Thus, it is reported they attend more towards to visual design elements that make them have better preferences in making product choices. The design framework of this study focuses on the ninth goal in promoting the industry, innovation, as well as infrastructure by utilising a quantitative methodology in order to accomplish the United Nation’s Sustainable Development Goals. The results show that people with design sensitivity have stronger experiences and perceived values towards an aesthetic product. This design measurement has the possibility of the integration of a design process, particularly for an aesthetically pleasing sustainable packaging design. European Publisher 2019-10-30 Article PeerReviewed application/pdf en http://eprints.usm.my/47772/1/Design%20Measurement%20for%20Food%20Packaging%20Design.pdf Suhaylah, Raja and Bidin, Azman and Lim, Yan Peng (2019) Design Measurement for Food Packaging Design: A Design Development. European Proceedings of Social and Behavioural Sciences, 89. pp. 53-61. ISSN 2357-1330 https://www.europeanproceedings.com/proceedings/EpSBS/volumes/ich2019
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic TP368-456 Food processing and manufacture
TS195-198.8 Packaging
spellingShingle TP368-456 Food processing and manufacture
TS195-198.8 Packaging
Suhaylah, Raja
Bidin, Azman
Lim, Yan Peng
Design Measurement for Food Packaging Design: A Design Development
description Design quantification occurs not only in the field of industry, but also academic. In order to fulfil the end-users needs, the significance of design quantification must be empirically comprehended. Product test, experimental stimulus and sampling procedures are among the methods that have been applied in this study. This study also acknowledges the relevant opinion of individuals who possess design awareness in offering design measurement method to quantify design and visual representation. Centrality Visual Product Aesthetics (CVPA) is a measurement that encounters four (4) values for design analysis. The sampling procedures took place with selected population that consist of design students. These selected students are the visualising consumers for packaging design. Thus, it is reported they attend more towards to visual design elements that make them have better preferences in making product choices. The design framework of this study focuses on the ninth goal in promoting the industry, innovation, as well as infrastructure by utilising a quantitative methodology in order to accomplish the United Nation’s Sustainable Development Goals. The results show that people with design sensitivity have stronger experiences and perceived values towards an aesthetic product. This design measurement has the possibility of the integration of a design process, particularly for an aesthetically pleasing sustainable packaging design.
format Article
author Suhaylah, Raja
Bidin, Azman
Lim, Yan Peng
author_facet Suhaylah, Raja
Bidin, Azman
Lim, Yan Peng
author_sort Suhaylah, Raja
title Design Measurement for Food Packaging Design: A Design Development
title_short Design Measurement for Food Packaging Design: A Design Development
title_full Design Measurement for Food Packaging Design: A Design Development
title_fullStr Design Measurement for Food Packaging Design: A Design Development
title_full_unstemmed Design Measurement for Food Packaging Design: A Design Development
title_sort design measurement for food packaging design: a design development
publisher European Publisher
publishDate 2019
url http://eprints.usm.my/47772/1/Design%20Measurement%20for%20Food%20Packaging%20Design.pdf
http://eprints.usm.my/47772/
https://www.europeanproceedings.com/proceedings/EpSBS/volumes/ich2019
_version_ 1683231613621633024
score 13.211869

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