The Perception and Satisfaction towards Product Appearances by Ageing Consumers
This study proposes to suggest a course of examining product impression regarded by ageing customers. It further explores the correlation between ageing thought towards product presentation in order to entirely comprehend ways in which they will react to products as they age. A comprehensive lite...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science & Engineering Research Support Society
2020
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| Subjects: | |
| Online Access: | http://eprints.usm.my/46309/1/ageing_published.pdf http://eprints.usm.my/46309/ http://sersc.org/journals/index.php/IJAST/article/view/3547 |
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| Summary: | This study proposes to suggest a course of examining product impression regarded by
ageing customers. It further explores the correlation between ageing thought towards
product presentation in order to entirely comprehend ways in which they will react to
products as they age. A comprehensive literature revision was administered to recognize
the notable, substantial findings hitherto. The collected data in this paper were collected
from the secondary research method. Finally, suggestions are made as a way forward to
identify the product appearance attributes and where can be considered by designers,
marketers, or researchers in designing a product for ageing population. With the
availability of this method, the researchers or designers, thereby can produce a quality
and better product design requirement that meet the consumer needs. There is a necessity
to investigate the relationship between ageing and product evolution, particularly in the
presentation of the product. By recognizing the essentials of aging, it will be beneficial to
marketers and designers, especially in designing a product that will fulfil their needs. |
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