The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf http://eprints.usm.my/44376/ |
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