Cover Image

Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain

In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming...

Full description

Saved in:
Bibliographic Details
Main Author: al-Rousan, Ramzi Mahmoud Refai
Format: Thesis
Language:English
Published: 2011
Subjects:
TH1-9745 Building construction
Online Access:http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf
http://eprints.usm.my/42304/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.usm.eprints.42304
record_format eprints
spelling my.usm.eprints.42304 http://eprints.usm.my/42304/ Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain al-Rousan, Ramzi Mahmoud Refai TH1-9745 Building construction In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming more and more challenging. This study attempts to examine the relationship among tourism service quality, customer satisfaction and customer loyalty in three selected Jordanian hotels which are branches of a five-star hotel chain 2011-05 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf al-Rousan, Ramzi Mahmoud Refai (2011) Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain. PhD thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic TH1-9745 Building construction
spellingShingle TH1-9745 Building construction
al-Rousan, Ramzi Mahmoud Refai
Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
description In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming more and more challenging. This study attempts to examine the relationship among tourism service quality, customer satisfaction and customer loyalty in three selected Jordanian hotels which are branches of a five-star hotel chain
format Thesis
author al-Rousan, Ramzi Mahmoud Refai
author_facet al-Rousan, Ramzi Mahmoud Refai
author_sort al-Rousan, Ramzi Mahmoud Refai
title Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_short Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_full Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_fullStr Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_full_unstemmed Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
title_sort hotel service quality and customer loyalty in jordanian hotels: a case study of marriott hotels chain
publishDate 2011
url http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf
http://eprints.usm.my/42304/
_version_ 1643710466846883840
score 13.211869

Similar Items