Cover Image

F-Commerce in Bangladesh: “Venit, Vidit, Vicit”

The term “F-Commerce” is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates - advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook...

Full description

Saved in:
Bibliographic Details
Main Authors: Zabeen, Mashruha, Ara, Husna, Sarwar, Nafish
Format: Article
Language:English
Published: Universiti Sains Malaysia 2013
Subjects:
H Social Sciences
Online Access:http://eprints.usm.my/41043/1/4._f-commerce.pdf
http://eprints.usm.my/41043/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.usm.eprints.41043
record_format eprints
spelling my.usm.eprints.41043 http://eprints.usm.my/41043/ F-Commerce in Bangladesh: “Venit, Vidit, Vicit” Zabeen, Mashruha Ara, Husna Sarwar, Nafish H Social Sciences The term “F-Commerce” is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates - advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook enabled F-Commerce platform to rapidly enhance the shopping tendency of its users with in a very shorter period of time. Literally it just came and concurred the market; as in Latin Venit, Vidit, Vicit. Objective of this exploratory research is to observe the adoption of F-Commerce in Bangladeshi context and identify its potential implications. An anthology of group discussions with the consumers and thorough case studies on the Bangladeshi f-traders were carried out during the month of June-July 2013. And crosschecking the group discussions with the Internet reviews permitted the researchers to ensure the validity of the findings. Universiti Sains Malaysia 2013-12 Article PeerReviewed application/pdf en http://eprints.usm.my/41043/1/4._f-commerce.pdf Zabeen, Mashruha and Ara, Husna and Sarwar, Nafish (2013) F-Commerce in Bangladesh: “Venit, Vidit, Vicit”. Journal Of Humanities And Social Science, 17 (5). pp. 1-8.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic H Social Sciences
spellingShingle H Social Sciences
Zabeen, Mashruha
Ara, Husna
Sarwar, Nafish
F-Commerce in Bangladesh: “Venit, Vidit, Vicit”
description The term “F-Commerce” is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates - advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook enabled F-Commerce platform to rapidly enhance the shopping tendency of its users with in a very shorter period of time. Literally it just came and concurred the market; as in Latin Venit, Vidit, Vicit. Objective of this exploratory research is to observe the adoption of F-Commerce in Bangladeshi context and identify its potential implications. An anthology of group discussions with the consumers and thorough case studies on the Bangladeshi f-traders were carried out during the month of June-July 2013. And crosschecking the group discussions with the Internet reviews permitted the researchers to ensure the validity of the findings.
format Article
author Zabeen, Mashruha
Ara, Husna
Sarwar, Nafish
author_facet Zabeen, Mashruha
Ara, Husna
Sarwar, Nafish
author_sort Zabeen, Mashruha
title F-Commerce in Bangladesh: “Venit, Vidit, Vicit”
title_short F-Commerce in Bangladesh: “Venit, Vidit, Vicit”
title_full F-Commerce in Bangladesh: “Venit, Vidit, Vicit”
title_fullStr F-Commerce in Bangladesh: “Venit, Vidit, Vicit”
title_full_unstemmed F-Commerce in Bangladesh: “Venit, Vidit, Vicit”
title_sort f-commerce in bangladesh: “venit, vidit, vicit”
publisher Universiti Sains Malaysia
publishDate 2013
url http://eprints.usm.my/41043/1/4._f-commerce.pdf
http://eprints.usm.my/41043/
_version_ 1643710112601210880
score 13.211869

Similar Items