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A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation

The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creatin...

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Main Authors: Kok, Yew Ang, May , Chan Yuen
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
NE Print media
Online Access:http://eprints.usm.my/39307/1/PAPER_44.pdf
http://eprints.usm.my/39307/
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spelling my.usm.eprints.39307 http://eprints.usm.my/39307/ A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation Kok, Yew Ang May , Chan Yuen NE Print media The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creating a multimedia asset can be a challenge especially when the students are required to produce in a short time of period given. Hence this idea generation technique is introduced to the students to enhance their creativity and speed in their asset creation. This study used a qualitative approach to better understand the difficulties students faced and the effectiveness of SCAMPER technique in creating assets for design and multimedia production. The multimedia assets that the students created is not limited only to video, audio, graphic design, text or 3D models but could be a combination of any of the mentioned medium (Wang, et al, 2012). 2016 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/39307/1/PAPER_44.pdf Kok, Yew Ang and May , Chan Yuen (2016) A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation. In: 2nd International Conference on Creative Media, Design & Technology (REKA) 2016, 26-27 September, 2016, Pulau Pinang, Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic NE Print media
spellingShingle NE Print media
Kok, Yew Ang
May , Chan Yuen
A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
description The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creating a multimedia asset can be a challenge especially when the students are required to produce in a short time of period given. Hence this idea generation technique is introduced to the students to enhance their creativity and speed in their asset creation. This study used a qualitative approach to better understand the difficulties students faced and the effectiveness of SCAMPER technique in creating assets for design and multimedia production. The multimedia assets that the students created is not limited only to video, audio, graphic design, text or 3D models but could be a combination of any of the mentioned medium (Wang, et al, 2012).
format Conference or Workshop Item
author Kok, Yew Ang
May , Chan Yuen
author_facet Kok, Yew Ang
May , Chan Yuen
author_sort Kok, Yew Ang
title A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_short A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_full A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_fullStr A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_full_unstemmed A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_sort student’s perspective of scamper technique used for multimedia asset creation
publishDate 2016
url http://eprints.usm.my/39307/1/PAPER_44.pdf
http://eprints.usm.my/39307/
_version_ 1643709613376274432
score 13.211869

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