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The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh

Konsep ‘pengalaman pelanggan’ telah membangun sebagai bidang kajian besar dalam bidang pemasaran. Walaupun tumpuan lebih diberikan kepada penyelidikan berpengalaman sejak penghujung abad ke-20, terdapat kekurangan bukti empirikal ke atas pengalaman pelanggan dan kesannya ke atas persepsi pelanggan d...

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Main Author: Nadia Farhana, Nadia Farhana
Format: Thesis
Language:English
Published: 2017
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/39165/1/THE_EFFECTS_OF_CUSTOMER_EXPERIENCE_AND_CUSTOMER_EQUITY_DIMENSIONS_IN.pdf
http://eprints.usm.my/39165/
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spelling my.usm.eprints.39165 http://eprints.usm.my/39165/ The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh Nadia Farhana, Nadia Farhana HD28-70 Management. Industrial Management Konsep ‘pengalaman pelanggan’ telah membangun sebagai bidang kajian besar dalam bidang pemasaran. Walaupun tumpuan lebih diberikan kepada penyelidikan berpengalaman sejak penghujung abad ke-20, terdapat kekurangan bukti empirikal ke atas pengalaman pelanggan dan kesannya ke atas persepsi pelanggan dan kelakuan terutama dalam sektor penjagaan kesihatan The concept of ‘customer experience’ has developed as an imperious area of study within the marketing discipline. In spite of increasing attention paid to experience research since the end of the 20th century, there is a dearth of empirical evidence on the customer experience and its consequences on customer perception and behavior especially in the healthcare sector 2017-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/39165/1/THE_EFFECTS_OF_CUSTOMER_EXPERIENCE_AND_CUSTOMER_EQUITY_DIMENSIONS_IN.pdf Nadia Farhana, Nadia Farhana (2017) The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh. PhD thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Nadia Farhana, Nadia Farhana
The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
description Konsep ‘pengalaman pelanggan’ telah membangun sebagai bidang kajian besar dalam bidang pemasaran. Walaupun tumpuan lebih diberikan kepada penyelidikan berpengalaman sejak penghujung abad ke-20, terdapat kekurangan bukti empirikal ke atas pengalaman pelanggan dan kesannya ke atas persepsi pelanggan dan kelakuan terutama dalam sektor penjagaan kesihatan The concept of ‘customer experience’ has developed as an imperious area of study within the marketing discipline. In spite of increasing attention paid to experience research since the end of the 20th century, there is a dearth of empirical evidence on the customer experience and its consequences on customer perception and behavior especially in the healthcare sector
format Thesis
author Nadia Farhana, Nadia Farhana
author_facet Nadia Farhana, Nadia Farhana
author_sort Nadia Farhana, Nadia Farhana
title The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_short The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_full The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_fullStr The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_full_unstemmed The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_sort effects of customer experience and customer equity dimensions in building service loyalty in private hospitals of bangladesh
publishDate 2017
url http://eprints.usm.my/39165/1/THE_EFFECTS_OF_CUSTOMER_EXPERIENCE_AND_CUSTOMER_EQUITY_DIMENSIONS_IN.pdf
http://eprints.usm.my/39165/
_version_ 1643709571843227648
score 13.211869

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