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The Effectiveness Of Typography In Packaging Design For Smes Food Industries

The purpose of this paper is to provide a review on the effectiveness of typography in packaging design for SMEs food industries. This paper presents an exposition of content analysis and visual audits methods conducted on 27 products of SMEs. Samples were taken from SMEs who participated in Karniva...

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Main Authors: Md Saad, Khatijah, Idris, Muhammad Zaffwan
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
NX Arts in general
Online Access:http://eprints.usm.my/38753/1/FULL_PAPER_072.pdf
http://eprints.usm.my/38753/
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spelling my.usm.eprints.38753 http://eprints.usm.my/38753/ The Effectiveness Of Typography In Packaging Design For Smes Food Industries Md Saad, Khatijah Idris, Muhammad Zaffwan NX Arts in general The purpose of this paper is to provide a review on the effectiveness of typography in packaging design for SMEs food industries. This paper presents an exposition of content analysis and visual audits methods conducted on 27 products of SMEs. Samples were taken from SMEs who participated in Karnival Usahawan Desa (KUD) 2014 in Johor Bahru. This research examined the use of typographical aspects in conveying information about the product such as type, style and shape on the packaging, as well as communication aspects such as legibility, consistency and hierarchy. Findings suggested that typography used in SMEs packaging design need to limit the number of typefaces. Too many typefaces can produce a distorted message defeating the purpose of communicating about the product. The typeface should provide a clear, consistent and unified message. It is hoped that the findings, as presented in this paper, will highlight the important of using typography effectively in order to increase consumer comprehension of the product to a much greater degree, thus increasing consumer loyalty and product sales 2014 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/38753/1/FULL_PAPER_072.pdf Md Saad, Khatijah and Idris, Muhammad Zaffwan (2014) The Effectiveness Of Typography In Packaging Design For Smes Food Industries. In: 1st International Conference on Creative Media, Design & Technology (REKA) 2014, 25-27 November, 2014, Pulau Pinang, Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic NX Arts in general
spellingShingle NX Arts in general
Md Saad, Khatijah
Idris, Muhammad Zaffwan
The Effectiveness Of Typography In Packaging Design For Smes Food Industries
description The purpose of this paper is to provide a review on the effectiveness of typography in packaging design for SMEs food industries. This paper presents an exposition of content analysis and visual audits methods conducted on 27 products of SMEs. Samples were taken from SMEs who participated in Karnival Usahawan Desa (KUD) 2014 in Johor Bahru. This research examined the use of typographical aspects in conveying information about the product such as type, style and shape on the packaging, as well as communication aspects such as legibility, consistency and hierarchy. Findings suggested that typography used in SMEs packaging design need to limit the number of typefaces. Too many typefaces can produce a distorted message defeating the purpose of communicating about the product. The typeface should provide a clear, consistent and unified message. It is hoped that the findings, as presented in this paper, will highlight the important of using typography effectively in order to increase consumer comprehension of the product to a much greater degree, thus increasing consumer loyalty and product sales
format Conference or Workshop Item
author Md Saad, Khatijah
Idris, Muhammad Zaffwan
author_facet Md Saad, Khatijah
Idris, Muhammad Zaffwan
author_sort Md Saad, Khatijah
title The Effectiveness Of Typography In Packaging Design For Smes Food Industries
title_short The Effectiveness Of Typography In Packaging Design For Smes Food Industries
title_full The Effectiveness Of Typography In Packaging Design For Smes Food Industries
title_fullStr The Effectiveness Of Typography In Packaging Design For Smes Food Industries
title_full_unstemmed The Effectiveness Of Typography In Packaging Design For Smes Food Industries
title_sort effectiveness of typography in packaging design for smes food industries
publishDate 2014
url http://eprints.usm.my/38753/1/FULL_PAPER_072.pdf
http://eprints.usm.my/38753/
_version_ 1643709450101456896
score 13.211869

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