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Developing Tourism Along Delicate Multi Ethnicities: The Tales Of Malaysia Truly Asia

Malaysia is a proud host for three major ethnic groups-the Malays, Chinese and Indians, plus hundred more minority indigenous people, found mainly in the rural areas of states in the Peninsular Malaysia, Sabah and Sarawak. Tourism means different thing to different ethnic groups. Some, especially...

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Main Author: Mohamed, Badaruddin
Other Authors: Hassan, Ahmad Sanusi
Format: Book Section
Language:English
Published: Universiti Sains Malaysia 2016
Subjects:
H Social Sciences
Online Access:http://eprints.usm.my/38211/1/Pages_from_Abstract_book_ICOLASS2016-19_54.pdf
http://eprints.usm.my/38211/
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spelling my.usm.eprints.38211 http://eprints.usm.my/38211/ Developing Tourism Along Delicate Multi Ethnicities: The Tales Of Malaysia Truly Asia Mohamed, Badaruddin H Social Sciences Malaysia is a proud host for three major ethnic groups-the Malays, Chinese and Indians, plus hundred more minority indigenous people, found mainly in the rural areas of states in the Peninsular Malaysia, Sabah and Sarawak. Tourism means different thing to different ethnic groups. Some, especially the Chinese, had been involved in the tourism sector from day one, while others were basically induced at a later stage, into the hotel and tourist transportation and other related industries. The euphoria from the success of intense and offensive tourism drive starting from the early 1990s, has uplifted tourism to be one of Malaysia’s most important sector that can spurred economic growth for the country. Riding on perhaps the most effective slogan—Malaysia, Truly Asia—tagline, Malaysia has been reporting steady growth in term of tourist numbers and the estimated income generated from the sector. New businesses and new regions being promoted and flourished and people have become elated about the prospect of tourism. Tourism has also changed the way the local people look at tourism. Supported by the government, the Malays and Indians are striving to gain a piece of tourism pie from the more dominating and enterprising Chinese. Despite many measures and potentials to increase Malays and Indians participation in the tourism sector, these two ethnic groups would often find themselves at the peripheral of the tourism network. This paper focuses on challenges faced by Malaysia to ensure that the spirit Malaysia-Truly Asia is shared among its major ethnic groups and at the same time, the benefits and participation in the tourism sector are equally enjoyed. Universiti Sains Malaysia Hassan, Ahmad Sanusi Abu Bakar, Muhammad Nasrul Shafii, Jeffiz Ezuer 2016 Book Section PeerReviewed application/pdf en http://eprints.usm.my/38211/1/Pages_from_Abstract_book_ICOLASS2016-19_54.pdf Mohamed, Badaruddin (2016) Developing Tourism Along Delicate Multi Ethnicities: The Tales Of Malaysia Truly Asia. In: 4th International Conference on Liberal Arts and Social Sciences 2016 (ICOLASS’16). Universiti Sains Malaysia, p. 42.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic H Social Sciences
spellingShingle H Social Sciences
Mohamed, Badaruddin
Developing Tourism Along Delicate Multi Ethnicities: The Tales Of Malaysia Truly Asia
description Malaysia is a proud host for three major ethnic groups-the Malays, Chinese and Indians, plus hundred more minority indigenous people, found mainly in the rural areas of states in the Peninsular Malaysia, Sabah and Sarawak. Tourism means different thing to different ethnic groups. Some, especially the Chinese, had been involved in the tourism sector from day one, while others were basically induced at a later stage, into the hotel and tourist transportation and other related industries. The euphoria from the success of intense and offensive tourism drive starting from the early 1990s, has uplifted tourism to be one of Malaysia’s most important sector that can spurred economic growth for the country. Riding on perhaps the most effective slogan—Malaysia, Truly Asia—tagline, Malaysia has been reporting steady growth in term of tourist numbers and the estimated income generated from the sector. New businesses and new regions being promoted and flourished and people have become elated about the prospect of tourism. Tourism has also changed the way the local people look at tourism. Supported by the government, the Malays and Indians are striving to gain a piece of tourism pie from the more dominating and enterprising Chinese. Despite many measures and potentials to increase Malays and Indians participation in the tourism sector, these two ethnic groups would often find themselves at the peripheral of the tourism network. This paper focuses on challenges faced by Malaysia to ensure that the spirit Malaysia-Truly Asia is shared among its major ethnic groups and at the same time, the benefits and participation in the tourism sector are equally enjoyed.
author2 Hassan, Ahmad Sanusi
author_facet Hassan, Ahmad Sanusi
Mohamed, Badaruddin
format Book Section
author Mohamed, Badaruddin
author_sort Mohamed, Badaruddin
title Developing Tourism Along Delicate Multi Ethnicities: The Tales Of Malaysia Truly Asia
title_short Developing Tourism Along Delicate Multi Ethnicities: The Tales Of Malaysia Truly Asia
title_full Developing Tourism Along Delicate Multi Ethnicities: The Tales Of Malaysia Truly Asia
title_fullStr Developing Tourism Along Delicate Multi Ethnicities: The Tales Of Malaysia Truly Asia
title_full_unstemmed Developing Tourism Along Delicate Multi Ethnicities: The Tales Of Malaysia Truly Asia
title_sort developing tourism along delicate multi ethnicities: the tales of malaysia truly asia
publisher Universiti Sains Malaysia
publishDate 2016
url http://eprints.usm.my/38211/1/Pages_from_Abstract_book_ICOLASS2016-19_54.pdf
http://eprints.usm.my/38211/
_version_ 1643709291139432448
score 13.211869

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