Staff View: Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).

Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).

Corporate today are becoming well aware of the needs and importance of integrating corporate social responsibility (CSR) as part of the overall company strategy. Although many Asian countries' are now practices CSR activities to certain extent but the research on the practices are lacking compa...

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Bibliographic Details
Main Author:	Hassan, Siti Hasnah
Format:	Monograph
Published:	Universiti Sains Malaysia 2017
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/37133/
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id	my.usm.eprints.37133
record_format	eprints
spelling	my.usm.eprints.37133 http://eprints.usm.my/37133/ Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT). Hassan, Siti Hasnah HD28-70 Management. Industrial Management Corporate today are becoming well aware of the needs and importance of integrating corporate social responsibility (CSR) as part of the overall company strategy. Although many Asian countries' are now practices CSR activities to certain extent but the research on the practices are lacking compared to western countries. Korporat hari ini sedar akan keper/uan dan kepentingan mengintegrasikan tanggungjawab social korporat (CSR) sebagai sebahagian daripada strategi penting syarikat. Walaupun banyak negara-negara Asia kini mengamalkan aktiviti CSR pada tahap yang tertentu tetapi kajian mengenai amalan ini amat sedikit berbanding dengan negara-negara barat. Universiti Sains Malaysia 2017 Monograph NonPeerReviewed Hassan, Siti Hasnah (2017) Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT). Technical Report. Universiti Sains Malaysia.
institution	Universiti Sains Malaysia
building	Hamzah Sendut Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Sains Malaysia
content_source	USM Institutional Repository
url_provider	http://eprints.usm.my/
topic	HD28-70 Management. Industrial Management
spellingShingle	HD28-70 Management. Industrial Management Hassan, Siti Hasnah Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
description	Corporate today are becoming well aware of the needs and importance of integrating corporate social responsibility (CSR) as part of the overall company strategy. Although many Asian countries' are now practices CSR activities to certain extent but the research on the practices are lacking compared to western countries. Korporat hari ini sedar akan keper/uan dan kepentingan mengintegrasikan tanggungjawab social korporat (CSR) sebagai sebahagian daripada strategi penting syarikat. Walaupun banyak negara-negara Asia kini mengamalkan aktiviti CSR pada tahap yang tertentu tetapi kajian mengenai amalan ini amat sedikit berbanding dengan negara-negara barat.
format	Monograph
author	Hassan, Siti Hasnah
author_facet	Hassan, Siti Hasnah
author_sort	Hassan, Siti Hasnah
title	Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
title_short	Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
title_full	Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
title_fullStr	Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
title_full_unstemmed	Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
title_sort	consumer psychographic, cause-related marketing practices and perceived corporate identity in purchase intention of csr product: a cross-cultural examination of indonesia-malaysia-thailand growth triangle (imt -gt).
publisher	Universiti Sains Malaysia
publishDate	2017
url	http://eprints.usm.my/37133/
_version_	1643708982651518976
score	13.211869

Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).

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