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Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience

Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking institutions to have a better position in the market and to secure continuous banking relationships. Relationship marketing has inhere...

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Main Authors: Widana, Gusti Oka, Wiryono, Sudarso Kaderi, Purwanegara, Mustika Sufiati, Mohamad Toha, Mohamad Toha
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2015
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/36630/1/Art_1_%281%29_%281-25%29.pdf
http://eprints.usm.my/36630/
http://web.usm.my/aamj/20012015/Art%201%20(1)%20(1-25).pdf
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spelling my.usm.eprints.36630 http://eprints.usm.my/36630/ Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience Widana, Gusti Oka Wiryono, Sudarso Kaderi Purwanegara, Mustika Sufiati Mohamad Toha, Mohamad Toha HD28-70 Management. Industrial Management Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking institutions to have a better position in the market and to secure continuous banking relationships. Relationship marketing has inherently strong ethical roots. There is a positive relationship between ethics and relationship marketing because ethical principles constitute a precondition for creating the climate of collaboration necessary for successful relationship marketing. Islamic banking is created under Islamic law and is frequently considered ethical banking. To succeed in competition with conventional banks, Islamic banks must offer unique services and products differentiated by the implementation of Islamic business ethics. There is an opportunity for future empirical research to understand the relationship of Islamic business ethics to relationship marketing in creating the superior performance of Islamic banking. This study offers a conceptual model for this empirical research. Asian Academy of Management (AAM) 2015 Article PeerReviewed application/pdf en http://eprints.usm.my/36630/1/Art_1_%281%29_%281-25%29.pdf Widana, Gusti Oka and Wiryono, Sudarso Kaderi and Purwanegara, Mustika Sufiati and Mohamad Toha, Mohamad Toha (2015) Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience. Asian Academy of Management Journal (AAMJ), 20 (1). pp. 1-25. ISSN 1394-2603 http://web.usm.my/aamj/20012015/Art%201%20(1)%20(1-25).pdf
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Widana, Gusti Oka
Wiryono, Sudarso Kaderi
Purwanegara, Mustika Sufiati
Mohamad Toha, Mohamad Toha
Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
description Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking institutions to have a better position in the market and to secure continuous banking relationships. Relationship marketing has inherently strong ethical roots. There is a positive relationship between ethics and relationship marketing because ethical principles constitute a precondition for creating the climate of collaboration necessary for successful relationship marketing. Islamic banking is created under Islamic law and is frequently considered ethical banking. To succeed in competition with conventional banks, Islamic banks must offer unique services and products differentiated by the implementation of Islamic business ethics. There is an opportunity for future empirical research to understand the relationship of Islamic business ethics to relationship marketing in creating the superior performance of Islamic banking. This study offers a conceptual model for this empirical research.
format Article
author Widana, Gusti Oka
Wiryono, Sudarso Kaderi
Purwanegara, Mustika Sufiati
Mohamad Toha, Mohamad Toha
author_facet Widana, Gusti Oka
Wiryono, Sudarso Kaderi
Purwanegara, Mustika Sufiati
Mohamad Toha, Mohamad Toha
author_sort Widana, Gusti Oka
title Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
title_short Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
title_full Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
title_fullStr Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
title_full_unstemmed Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
title_sort exploring the impact of islamic business ethics and relationship marketing orientation on business performance: the islamic banking experience
publisher Asian Academy of Management (AAM)
publishDate 2015
url http://eprints.usm.my/36630/1/Art_1_%281%29_%281-25%29.pdf
http://eprints.usm.my/36630/
http://web.usm.my/aamj/20012015/Art%201%20(1)%20(1-25).pdf
_version_ 1643708838608633856
score 13.211869

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