Cover Image

Consumer Motivation And Concern Factors For Online Shopping In Turkey

Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. The purpose of this study is to explore the influences of different values and concerns affecting search and purchase intentions of consumers and to build an...

Full description

Saved in:
Bibliographic Details
Main Author: Ceren Topaloğlu, Ceren Topaloğlu
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2012
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/36578/1/AAMJ_17.2.1.pdf
http://eprints.usm.my/36578/
http://web.usm.my/aamj/17.2.2012/AAMJ_17.2.1.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.usm.eprints.36578
record_format eprints
spelling my.usm.eprints.36578 http://eprints.usm.my/36578/ Consumer Motivation And Concern Factors For Online Shopping In Turkey Ceren Topaloğlu, Ceren Topaloğlu HD28-70 Management. Industrial Management Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. The purpose of this study is to explore the influences of different values and concerns affecting search and purchase intentions of consumers and to build an integrated model, which could explain the purchase intentions of consumers in Turkey, where the majority of the population is under the age of 30. An integrated model of motivation and concern factors on the online shopping is developed to test the causal effect variables. Current study points out that hedonic value is a determinant of the consumer intention to search and purchase. Search intention has a direct impact on purchase intention. Utilitarian value does not have a significant impact on the search intention but it does have an important impact on the purchase intention. From the concern factors perspective, security has a significant impact on both search and purchase intentions, whereas there is no impact for privacy. Asian Academy of Management (AAM) 2012 Article PeerReviewed application/pdf en http://eprints.usm.my/36578/1/AAMJ_17.2.1.pdf Ceren Topaloğlu, Ceren Topaloğlu (2012) Consumer Motivation And Concern Factors For Online Shopping In Turkey. Asian Academy of Management Journal (AAMJ), 17 (2). pp. 1-19. ISSN 1394-2603 http://web.usm.my/aamj/17.2.2012/AAMJ_17.2.1.pdf
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Ceren Topaloğlu, Ceren Topaloğlu
Consumer Motivation And Concern Factors For Online Shopping In Turkey
description Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. The purpose of this study is to explore the influences of different values and concerns affecting search and purchase intentions of consumers and to build an integrated model, which could explain the purchase intentions of consumers in Turkey, where the majority of the population is under the age of 30. An integrated model of motivation and concern factors on the online shopping is developed to test the causal effect variables. Current study points out that hedonic value is a determinant of the consumer intention to search and purchase. Search intention has a direct impact on purchase intention. Utilitarian value does not have a significant impact on the search intention but it does have an important impact on the purchase intention. From the concern factors perspective, security has a significant impact on both search and purchase intentions, whereas there is no impact for privacy.
format Article
author Ceren Topaloğlu, Ceren Topaloğlu
author_facet Ceren Topaloğlu, Ceren Topaloğlu
author_sort Ceren Topaloğlu, Ceren Topaloğlu
title Consumer Motivation And Concern Factors For Online Shopping In Turkey
title_short Consumer Motivation And Concern Factors For Online Shopping In Turkey
title_full Consumer Motivation And Concern Factors For Online Shopping In Turkey
title_fullStr Consumer Motivation And Concern Factors For Online Shopping In Turkey
title_full_unstemmed Consumer Motivation And Concern Factors For Online Shopping In Turkey
title_sort consumer motivation and concern factors for online shopping in turkey
publisher Asian Academy of Management (AAM)
publishDate 2012
url http://eprints.usm.my/36578/1/AAMJ_17.2.1.pdf
http://eprints.usm.my/36578/
http://web.usm.my/aamj/17.2.2012/AAMJ_17.2.1.pdf
_version_ 1643708823340318720
score 13.211869

Similar Items