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Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples

This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire admini...

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Main Authors: Tih, Siohong, Ennis, Sean, M. L. Poon, June
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2008
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/36382/1/AAMJ_13-1-6.pdf
http://eprints.usm.my/36382/
http://web.usm.my/aamj/13.1.2008/AAMJ%2013-1-6.pdf
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spelling my.usm.eprints.36382 http://eprints.usm.my/36382/ Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples Tih, Siohong Ennis, Sean M. L. Poon, June HD28-70 Management. Industrial Management This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire administered online was used to gather data on perceptions, satisfaction, and behavioral intentions with regard to online retailing services. The t-test results showed that, in general, students' attitude towards online retailing services is similar to that of non-students. Therefore, undergraduate students may be reasonable surrogates for consumers in research on online retailing. Asian Academy of Management (AAM) 2008 Article PeerReviewed application/pdf en http://eprints.usm.my/36382/1/AAMJ_13-1-6.pdf Tih, Siohong and Ennis, Sean and M. L. Poon, June (2008) Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples. Asian Academy of Management Journal (AAMJ), 13 (1). pp. 1-14. ISSN 1394-2603 http://web.usm.my/aamj/13.1.2008/AAMJ%2013-1-6.pdf
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Tih, Siohong
Ennis, Sean
M. L. Poon, June
Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples
description This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire administered online was used to gather data on perceptions, satisfaction, and behavioral intentions with regard to online retailing services. The t-test results showed that, in general, students' attitude towards online retailing services is similar to that of non-students. Therefore, undergraduate students may be reasonable surrogates for consumers in research on online retailing.
format Article
author Tih, Siohong
Ennis, Sean
M. L. Poon, June
author_facet Tih, Siohong
Ennis, Sean
M. L. Poon, June
author_sort Tih, Siohong
title Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples
title_short Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples
title_full Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples
title_fullStr Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples
title_full_unstemmed Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples
title_sort attitude towards online retailing services: a comparison of student and non-student samples
publisher Asian Academy of Management (AAM)
publishDate 2008
url http://eprints.usm.my/36382/1/AAMJ_13-1-6.pdf
http://eprints.usm.my/36382/
http://web.usm.my/aamj/13.1.2008/AAMJ%2013-1-6.pdf
_version_ 1643708767226822656
score 13.211869

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