Staff View: Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions

Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions

Langkawi is currently re-developing its brand as an international geopark tourism spot. Popular for its boating activities, KilimGeopark features its natural as attractions as its main products. With assistance from the government, tourism development helps spur the growth of local businesses. S...

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Main Authors:	Yacob, Mohd Firdous, Jaafar, Mastura, Marzuki, Azizan
Format:	Conference or Workshop Item
Language:	English
Published:	2013
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/35015/1/HBP36.pdf http://eprints.usm.my/35015/
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id	my.usm.eprints.35015
record_format	eprints
spelling	my.usm.eprints.35015 http://eprints.usm.my/35015/ Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions Yacob, Mohd Firdous Jaafar, Mastura Marzuki, Azizan TH1-9745 Building construction Langkawi is currently re-developing its brand as an international geopark tourism spot. Popular for its boating activities, KilimGeopark features its natural as attractions as its main products. With assistance from the government, tourism development helps spur the growth of local businesses. Successful community cooperation in offering services to the visitors is significant in sustaining such development. However, having an annually increasing number of tourists visiting the area has resulted in a dilemma between maintaining the environment’s sustainability and the local community’s economic gains. Given that high economic returns are based on tourist satisfaction, this study explores the levels of clients’ satisfaction with the tourism products and services offered in Kilim. The results indicate that tourists prefer exploring the new ecotourism products being offered. However, as a newly emerging tourism spot, there are many steps that must be undertaken to improve the services. With limitations in the product offered, this study’s results can provide insights to the main stakeholders. 2013-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/35015/1/HBP36.pdf Yacob, Mohd Firdous and Jaafar, Mastura and Marzuki, Azizan (2013) Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia.
institution	Universiti Sains Malaysia
building	Hamzah Sendut Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Sains Malaysia
content_source	USM Institutional Repository
url_provider	http://eprints.usm.my/
language	English
topic	TH1-9745 Building construction
spellingShingle	TH1-9745 Building construction Yacob, Mohd Firdous Jaafar, Mastura Marzuki, Azizan Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions
description	Langkawi is currently re-developing its brand as an international geopark tourism spot. Popular for its boating activities, KilimGeopark features its natural as attractions as its main products. With assistance from the government, tourism development helps spur the growth of local businesses. Successful community cooperation in offering services to the visitors is significant in sustaining such development. However, having an annually increasing number of tourists visiting the area has resulted in a dilemma between maintaining the environment’s sustainability and the local community’s economic gains. Given that high economic returns are based on tourist satisfaction, this study explores the levels of clients’ satisfaction with the tourism products and services offered in Kilim. The results indicate that tourists prefer exploring the new ecotourism products being offered. However, as a newly emerging tourism spot, there are many steps that must be undertaken to improve the services. With limitations in the product offered, this study’s results can provide insights to the main stakeholders.
format	Conference or Workshop Item
author	Yacob, Mohd Firdous Jaafar, Mastura Marzuki, Azizan
author_facet	Yacob, Mohd Firdous Jaafar, Mastura Marzuki, Azizan
author_sort	Yacob, Mohd Firdous
title	Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions
title_short	Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions
title_full	Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions
title_fullStr	Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions
title_full_unstemmed	Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions
title_sort	promoting ecotourism product development in kilim geopark based on tourists’ perceptions
publishDate	2013
url	http://eprints.usm.my/35015/1/HBP36.pdf http://eprints.usm.my/35015/
_version_	1643708374593830912
score	13.211869

Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions

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