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Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity

This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there...

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Main Authors: Musa, Norfardilawati, Md Noor, Shuhaida, Mohamad, Wardah
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
TH1-9745 Building construction
Online Access:http://eprints.usm.my/34988/1/HBP21.pdf
http://eprints.usm.my/34988/
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spelling my.usm.eprints.34988 http://eprints.usm.my/34988/ Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity Musa, Norfardilawati Md Noor, Shuhaida Mohamad, Wardah TH1-9745 Building construction This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there exists an “open-system” of interdependent, multidimensional and multiple stakeholders where the actions of one stakeholder will impact the rest of the actors in the destination, thus making the process of developing destination identity very complex. The difficulties in dealing with different interests amongst the stakeholders make the process of developing destination identity more complicated, resulting in difficulties in achieving unity and understanding about the "shared image" for a destination brand. Moreover, to produce a sustainable tourism destination, the supports offered by stakeholders to the planning and development process is a key element for the successful operation, management and sustainibility of the destination. The destination branding literature shows consistency in the consideration of the power of stakeholders for branding destination. Therefore, based on the theory of stakeholders and the theory of social identity that underlies this paper, the study will identify the relationship between the stakeholders and brand development for a destination domain. This paper introduces a framework designed to study the implications of stakeholders towards the destination brand. 2013-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/34988/1/HBP21.pdf Musa, Norfardilawati and Md Noor, Shuhaida and Mohamad, Wardah (2013) Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic TH1-9745 Building construction
spellingShingle TH1-9745 Building construction
Musa, Norfardilawati
Md Noor, Shuhaida
Mohamad, Wardah
Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity
description This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there exists an “open-system” of interdependent, multidimensional and multiple stakeholders where the actions of one stakeholder will impact the rest of the actors in the destination, thus making the process of developing destination identity very complex. The difficulties in dealing with different interests amongst the stakeholders make the process of developing destination identity more complicated, resulting in difficulties in achieving unity and understanding about the "shared image" for a destination brand. Moreover, to produce a sustainable tourism destination, the supports offered by stakeholders to the planning and development process is a key element for the successful operation, management and sustainibility of the destination. The destination branding literature shows consistency in the consideration of the power of stakeholders for branding destination. Therefore, based on the theory of stakeholders and the theory of social identity that underlies this paper, the study will identify the relationship between the stakeholders and brand development for a destination domain. This paper introduces a framework designed to study the implications of stakeholders towards the destination brand.
format Conference or Workshop Item
author Musa, Norfardilawati
Md Noor, Shuhaida
Mohamad, Wardah
author_facet Musa, Norfardilawati
Md Noor, Shuhaida
Mohamad, Wardah
author_sort Musa, Norfardilawati
title Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity
title_short Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity
title_full Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity
title_fullStr Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity
title_full_unstemmed Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity
title_sort developing destination brand identity: towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity
publishDate 2013
url http://eprints.usm.my/34988/1/HBP21.pdf
http://eprints.usm.my/34988/
_version_ 1643708367216050176
score 13.211869

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