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Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths

This study draws upon the Uses and Gratifications (U&G) theory and past studies on Facebook to deduce factors (i.e: personality characteristics and gratifications sought) that contribute to Facebook addiction amongst university students. Results of factor analysis...

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Main Authors: Omar, Bahiyah, Subramanian, K.
Format: Article
Language:English
Published: Global Science and Technology Forum 2013
Subjects:
HM Sociology
Online Access:http://eprints.usm.my/34868/1/FBaddiction_GSTF_2013.pdf
http://eprints.usm.my/34868/
http://dl6.globalstf.org/index.php/jmc/index
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spelling my.usm.eprints.34868 http://eprints.usm.my/34868/ Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths Omar, Bahiyah Subramanian, K. HM Sociology This study draws upon the Uses and Gratifications (U&G) theory and past studies on Facebook to deduce factors (i.e: personality characteristics and gratifications sought) that contribute to Facebook addiction amongst university students. Results of factor analysis reveal four dimensions of gratifications (i.e: content, process, social and technology) and introduce self-presentation as the fifth dimension for gratifications sought. Meanwhile, personality characteristics are also factor analyzed and the results show five traits (i.e: shyness, loneliness, powerful others control, internal control and externakohi_87 control) of Facebook users. Using a survey data collected from 400 undergraduate students of one of the public universities in Malaysia, this study tests direct relationships between these factors and Facebook addiction, and the effect of Facebook usage as a mediator to the relationships. The results show insignificant effect of the mediator. This study discovers, on the other hand, significant direct relationships between the factors (except for internal control) and Facebook addiction. Most importantly, the study finds that three dimensions of gratifications sought (i.e: content, self-presentation and social) and two of the personality characteristics (i.e: shyness and loneliness) are significant predictors to Facebook addiction among youths. Global Science and Technology Forum 2013-03 Article PeerReviewed application/pdf en http://eprints.usm.my/34868/1/FBaddiction_GSTF_2013.pdf Omar, Bahiyah and Subramanian, K. (2013) Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths. GSTF International Journal on Media & Communications, 1 (1). pp. 54-65. ISSN 2335-6626 http://dl6.globalstf.org/index.php/jmc/index
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HM Sociology
spellingShingle HM Sociology
Omar, Bahiyah
Subramanian, K.
Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths
description This study draws upon the Uses and Gratifications (U&G) theory and past studies on Facebook to deduce factors (i.e: personality characteristics and gratifications sought) that contribute to Facebook addiction amongst university students. Results of factor analysis reveal four dimensions of gratifications (i.e: content, process, social and technology) and introduce self-presentation as the fifth dimension for gratifications sought. Meanwhile, personality characteristics are also factor analyzed and the results show five traits (i.e: shyness, loneliness, powerful others control, internal control and externakohi_87 control) of Facebook users. Using a survey data collected from 400 undergraduate students of one of the public universities in Malaysia, this study tests direct relationships between these factors and Facebook addiction, and the effect of Facebook usage as a mediator to the relationships. The results show insignificant effect of the mediator. This study discovers, on the other hand, significant direct relationships between the factors (except for internal control) and Facebook addiction. Most importantly, the study finds that three dimensions of gratifications sought (i.e: content, self-presentation and social) and two of the personality characteristics (i.e: shyness and loneliness) are significant predictors to Facebook addiction among youths.
format Article
author Omar, Bahiyah
Subramanian, K.
author_facet Omar, Bahiyah
Subramanian, K.
author_sort Omar, Bahiyah
title Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths
title_short Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths
title_full Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths
title_fullStr Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths
title_full_unstemmed Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths
title_sort addicted to facebook: examining the roles of personality characteristics, gratifications sought and facebook exposure among youths
publisher Global Science and Technology Forum
publishDate 2013
url http://eprints.usm.my/34868/1/FBaddiction_GSTF_2013.pdf
http://eprints.usm.my/34868/
http://dl6.globalstf.org/index.php/jmc/index
_version_ 1643708332941246464
score 13.211869

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