MY SAY: Will F1 go the way of foxhunting?
When Malaysia announced that it wanted to be a more active player in Formula One (F1) by sponsoring, managing and developing its own team and machine, it was greeted with much excitement. Some lauded it as a bold move in the world of automotive engineering, and others for its multibillion adverti...
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| Format: | Article |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.usm.my/32728/1/DZUL112.pdf http://eprints.usm.my/32728/ |
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| Summary: | When Malaysia announced that it wanted to be a more active player in Formula One (F1) by sponsoring,
managing and developing its own team and machine, it was greeted with much excitement. Some lauded it as
a bold move in the world of automotive engineering, and others for its multibillion
advertising and promotional
advantages. That it is a private sector’s initiative involving some of the most creative and successful
entrepreneurs that the country has seen makes the proposition looks like a winning formula all round. |
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