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The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia

Corporate Social Responsibility (CSR), is a strategic corporate initiatives that receives an increased amount of attention in the business world. CSR in general intends to encourage the businesses to be more ethical in their activities and not to have negative influence on society and the environ...

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Main Authors: Yeni, Rosilawati, Ahmad, Jamilah
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
P87-96 Communication. Mass media
Online Access:http://eprints.usm.my/32121/1/Yeni_Rosilawati%2C_Jamilah_Ahmad.pdf
http://eprints.usm.my/32121/
http://www.icmcc2015.usm.my/
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spelling my.usm.eprints.32121 http://eprints.usm.my/32121/ The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia Yeni, Rosilawati Ahmad, Jamilah P87-96 Communication. Mass media Corporate Social Responsibility (CSR), is a strategic corporate initiatives that receives an increased amount of attention in the business world. CSR in general intends to encourage the businesses to be more ethical in their activities and not to have negative influence on society and the environment. This paper aims to identify the implementation of CSR in Aqua Danone by incorporating local wisdom which was carried out in the local community who lives around the operating factory of Aqua Mambal Plant, Bali, Indonesia In 2015, Aqua Danone Group achieved 8 platinums, 4 golds and 1 silver awards on 2015 by the ministry of Human Development & Culture in recognition of their support to Millenium Development Goals (MDG) in Indonesia. Their programs such as WASH (Water Access Sanitation & Hygiene) in Klaten, Central Java Province, Coopmart for Farmers in Bogor Region, and Water Conservation in Badung- Bali were highly recognized because of empowering local communities and contribute to environment. This paper used a qualitative approach, case study method. It employed in-depth interviews which were conducted with the local communities and working managers who deal with CSR issues and strategy on day-to-day basis. Secondary data was also gathered in the form of information about CSR program from sustainable reports in the company’s website, media news that were downloaded from the internet as well as from other. The researchers hope to be able to incorporating the value of local wisdom in the CSR Model. 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/32121/1/Yeni_Rosilawati%2C_Jamilah_Ahmad.pdf Yeni, Rosilawati and Ahmad, Jamilah (2015) The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 November - 2 December 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic P87-96 Communication. Mass media
spellingShingle P87-96 Communication. Mass media
Yeni, Rosilawati
Ahmad, Jamilah
The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia
description Corporate Social Responsibility (CSR), is a strategic corporate initiatives that receives an increased amount of attention in the business world. CSR in general intends to encourage the businesses to be more ethical in their activities and not to have negative influence on society and the environment. This paper aims to identify the implementation of CSR in Aqua Danone by incorporating local wisdom which was carried out in the local community who lives around the operating factory of Aqua Mambal Plant, Bali, Indonesia In 2015, Aqua Danone Group achieved 8 platinums, 4 golds and 1 silver awards on 2015 by the ministry of Human Development & Culture in recognition of their support to Millenium Development Goals (MDG) in Indonesia. Their programs such as WASH (Water Access Sanitation & Hygiene) in Klaten, Central Java Province, Coopmart for Farmers in Bogor Region, and Water Conservation in Badung- Bali were highly recognized because of empowering local communities and contribute to environment. This paper used a qualitative approach, case study method. It employed in-depth interviews which were conducted with the local communities and working managers who deal with CSR issues and strategy on day-to-day basis. Secondary data was also gathered in the form of information about CSR program from sustainable reports in the company’s website, media news that were downloaded from the internet as well as from other. The researchers hope to be able to incorporating the value of local wisdom in the CSR Model.
format Conference or Workshop Item
author Yeni, Rosilawati
Ahmad, Jamilah
author_facet Yeni, Rosilawati
Ahmad, Jamilah
author_sort Yeni, Rosilawati
title The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia
title_short The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia
title_full The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia
title_fullStr The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia
title_full_unstemmed The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia
title_sort balinese local wisdom “tri hita karana” in csr initiatives: learnings from aqua danone-mambal plant, bali indonesia
publishDate 2015
url http://eprints.usm.my/32121/1/Yeni_Rosilawati%2C_Jamilah_Ahmad.pdf
http://eprints.usm.my/32121/
http://www.icmcc2015.usm.my/
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score 13.211869

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