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Media Campaign Management In Head Of Regency/city Election In West Java Province

Head District election is a long awaited democracy festival especially for those who wanted to be in power. Various ways are being done to obtain the position of head district, one of them by employing a campaign. Several campaigns launched by candidates are believed will develop a particular pol...

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Main Author: Mulyana, Slamet
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
P87-96 Communication. Mass media
Online Access:http://eprints.usm.my/32065/1/Slamet_Mulyana.pdf
http://eprints.usm.my/32065/
http://www.icmcc2015.usm.my/
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spelling my.usm.eprints.32065 http://eprints.usm.my/32065/ Media Campaign Management In Head Of Regency/city Election In West Java Province Mulyana, Slamet P87-96 Communication. Mass media Head District election is a long awaited democracy festival especially for those who wanted to be in power. Various ways are being done to obtain the position of head district, one of them by employing a campaign. Several campaigns launched by candidates are believed will develop a particular political image for the pair of candidates. One of the campaign components being used is media. The purpose of this research is to gain knowledge on media campaign management by the candidates in Head of District election in West Java Province. Method employed in this research is qualitative descriptive method, and areas of research and informants are purposively being chosen. The area being chosen are Bandung city and Cirebon regency with informants from campaign teams of Ridwan Kamil-Oded M Danial and Budi Dalton-Rizal Firdaus in Bandung, and Hj. Sri Heviyana Supardi-H. Rakhmat in Cirebon. Result of the research outlines the difference of media campaign management patterns in those two areas, which is being adjusted to the area characteristic and voter characteristic. Generally, there is the same understanding about the media campaign management importance by all the campaign teams, including planning stage, implementation stage and evaluation stage. In planning stage, the segmentation of target audience must be definite as the first step to start the decision of how campaign messages are going to be and the selection of media. The combination between conventional media such as newspaper and radio with circulation media and out door media and also new media or convergence media are being implemented. The evaluation of campaign media usage must be done periodically and continuously, especially in an ongoing campaign 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/32065/1/Slamet_Mulyana.pdf Mulyana, Slamet (2015) Media Campaign Management In Head Of Regency/city Election In West Java Province. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic P87-96 Communication. Mass media
spellingShingle P87-96 Communication. Mass media
Mulyana, Slamet
Media Campaign Management In Head Of Regency/city Election In West Java Province
description Head District election is a long awaited democracy festival especially for those who wanted to be in power. Various ways are being done to obtain the position of head district, one of them by employing a campaign. Several campaigns launched by candidates are believed will develop a particular political image for the pair of candidates. One of the campaign components being used is media. The purpose of this research is to gain knowledge on media campaign management by the candidates in Head of District election in West Java Province. Method employed in this research is qualitative descriptive method, and areas of research and informants are purposively being chosen. The area being chosen are Bandung city and Cirebon regency with informants from campaign teams of Ridwan Kamil-Oded M Danial and Budi Dalton-Rizal Firdaus in Bandung, and Hj. Sri Heviyana Supardi-H. Rakhmat in Cirebon. Result of the research outlines the difference of media campaign management patterns in those two areas, which is being adjusted to the area characteristic and voter characteristic. Generally, there is the same understanding about the media campaign management importance by all the campaign teams, including planning stage, implementation stage and evaluation stage. In planning stage, the segmentation of target audience must be definite as the first step to start the decision of how campaign messages are going to be and the selection of media. The combination between conventional media such as newspaper and radio with circulation media and out door media and also new media or convergence media are being implemented. The evaluation of campaign media usage must be done periodically and continuously, especially in an ongoing campaign
format Conference or Workshop Item
author Mulyana, Slamet
author_facet Mulyana, Slamet
author_sort Mulyana, Slamet
title Media Campaign Management In Head Of Regency/city Election In West Java Province
title_short Media Campaign Management In Head Of Regency/city Election In West Java Province
title_full Media Campaign Management In Head Of Regency/city Election In West Java Province
title_fullStr Media Campaign Management In Head Of Regency/city Election In West Java Province
title_full_unstemmed Media Campaign Management In Head Of Regency/city Election In West Java Province
title_sort media campaign management in head of regency/city election in west java province
publishDate 2015
url http://eprints.usm.my/32065/1/Slamet_Mulyana.pdf
http://eprints.usm.my/32065/
http://www.icmcc2015.usm.my/
_version_ 1643707551177506816
score 13.211869

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