What Influences Visitor Mindfulness at World Heritage Sites?
Mindfulness refers to a state of mind in which a person selectively and actively processes information gathered from their surrounding environment. This concept may be helpful for enhancing visitor learning at heritage sites. However, there is a paucity of literature exploring the concept of mindf...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cognizant Comm. Corp.
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/30196/1/WHAT_INFLUENCES_VISITOR_MINDFULNESS.pdf http://eprints.usm.my/30196/ http://dx.doi.org/10.3727/109830415X14213698267271 |
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| Summary: | Mindfulness refers to a state of mind in which a person selectively and actively processes information
gathered from their surrounding environment. This concept may be helpful for enhancing visitor
learning at heritage sites. However, there is a paucity of literature exploring the concept of mindfulness
in tourism. This study investigates the influence of both setting and visitor factors on the state of
mindfulness of visitors to selected heritage sites at the Malacca World Heritage Site (WHS), Malaysia.
We demonstrate that various factors correlate with visitor mindfulness, namely variety, personal
connection, and the interactivity of communication media. Conversely, other visitor characteristics
do not influence mindfulness directly, namely age, gender, education, nationality, and frequency of
visitation. However, these features do affect the setting factors. This study contributes to the mindfulness
literature regarding the importance of setting and visitor factors in a WHS and recommends that
mindfulness be considered as part of an overall approach toward more sustainable heritage tourism. |
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