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The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre

In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfacti...

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Main Author: MOHD NASIR, ASMA AZURA
Format: Thesis
Language:English
Published: 2004
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25859/1/THE_IMPACT_OF_SERVICE_QUALITY_AND_CORPORATE_IMAGE_ON_CUSTOMER_LOYALTY_-_A_STUDY_ON_PERODUA_SERVICE_CENTRE.pdf
http://eprints.usm.my/25859/
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spelling my.usm.eprints.25859 http://eprints.usm.my/25859/ The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre MOHD NASIR, ASMA AZURA HF5001-6182 Business In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfaction Index (CSI) especially in Perodua Service Centre with the slogan “Kearah 333”. 2004 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25859/1/THE_IMPACT_OF_SERVICE_QUALITY_AND_CORPORATE_IMAGE_ON_CUSTOMER_LOYALTY_-_A_STUDY_ON_PERODUA_SERVICE_CENTRE.pdf MOHD NASIR, ASMA AZURA (2004) The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
MOHD NASIR, ASMA AZURA
The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
description In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfaction Index (CSI) especially in Perodua Service Centre with the slogan “Kearah 333”.
format Thesis
author MOHD NASIR, ASMA AZURA
author_facet MOHD NASIR, ASMA AZURA
author_sort MOHD NASIR, ASMA AZURA
title The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_short The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_full The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_fullStr The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_full_unstemmed The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
title_sort impact of service quality and corporate image on customer loyalty - a study on perodua service centre
publishDate 2004
url http://eprints.usm.my/25859/1/THE_IMPACT_OF_SERVICE_QUALITY_AND_CORPORATE_IMAGE_ON_CUSTOMER_LOYALTY_-_A_STUDY_ON_PERODUA_SERVICE_CENTRE.pdf
http://eprints.usm.my/25859/
_version_ 1643705967704014848
score 13.211869

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