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Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry

Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to...

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Bibliographic Details
Main Author: Yu, Shew Ling
Format: Thesis
Language:English
Published: 2008
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25372/1/Factors_Influence_Ongoing_Flow_of_Customers_to_E-Commerce.pdf
http://eprints.usm.my/25372/
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spelling my.usm.eprints.25372 http://eprints.usm.my/25372/ Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry Yu, Shew Ling HF5001-6182 Business Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks, and word-of-mouth (WOM) on Website traffic in the context of Web host industry. 2008-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25372/1/Factors_Influence_Ongoing_Flow_of_Customers_to_E-Commerce.pdf Yu, Shew Ling (2008) Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry. Masters thesis, USM.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Yu, Shew Ling
Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry
description Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks, and word-of-mouth (WOM) on Website traffic in the context of Web host industry.
format Thesis
author Yu, Shew Ling
author_facet Yu, Shew Ling
author_sort Yu, Shew Ling
title Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry
title_short Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry
title_full Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry
title_fullStr Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry
title_full_unstemmed Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry
title_sort factors influence ongoing flow of customers to e-commerce website and impact on firm performance: web hosting industry
publishDate 2008
url http://eprints.usm.my/25372/1/Factors_Influence_Ongoing_Flow_of_Customers_to_E-Commerce.pdf
http://eprints.usm.my/25372/
_version_ 1680321822960123904
score 13.211869

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