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Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.

Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniab...

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Bibliographic Details
Main Author: Hashim, Noor Azmi
Format: Thesis
Language:English
Published: 2008
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf
http://eprints.usm.my/10349/
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spelling my.usm.eprints.10349 http://eprints.usm.my/10349/ Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. Hashim, Noor Azmi HD28-70 Management. Industrial Management Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniably important to marketers as a determinant of success. To ensure success, an understanding of purchase intention is vital. The purpose of this research is to determine the factors that influence purchase intention from the perspective of consumers. 2008-12 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf Hashim, Noor Azmi (2008) Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. PhD thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Hashim, Noor Azmi
Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
description Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniably important to marketers as a determinant of success. To ensure success, an understanding of purchase intention is vital. The purpose of this research is to determine the factors that influence purchase intention from the perspective of consumers.
format Thesis
author Hashim, Noor Azmi
author_facet Hashim, Noor Azmi
author_sort Hashim, Noor Azmi
title Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
title_short Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
title_full Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
title_fullStr Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
title_full_unstemmed Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
title_sort purchase intention of distance learning student towards proton brand's car : product cues, attitude and ethnocentrism.
publishDate 2008
url http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf
http://eprints.usm.my/10349/
_version_ 1643701514806493184
score 13.211869

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