The Perception of Audiences Towards Dialog Harmoni program on TV Al-Hijrah As A Medium of Interfaith Dialogue in Malaysia
The aim of this study is to investigate the perceptions of audiences towards the “Dialog Harmoni” program on TV Al-Hijrah as a medium of interfaith dialogue in Malaysia. This study involved 290 respondents from various races and religions who have already watched the Dialog Harmoni program. The...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Burmese |
| Published: |
Universiti Sains Islam Malaysia
2016
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/9807 |
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| Summary: | The aim of this study is to investigate the perceptions of audiences towards
the “Dialog Harmoni” program on TV Al-Hijrah as a medium of interfaith
dialogue in Malaysia. This study involved 290 respondents from various races
and religions who have already watched the Dialog Harmoni program. The
sample was drawn randomly. The instrument of this study is a quantitative
means, using a questionnaire containing of 55 items related to the audiences’
perceptions towards Dialog Harmoni program. The questionnaire is based
on four key dimensions, namely dimension of the importance of Dialog
Harmoni, the roles of Dialog Harmoni, the moderator and panelists, and
its contents. Descriptive analysis was used to find the frequency, percentage,
mean and standard deviation. Data was analysed using Statistical Package
of Social Sciences (SPSS) for Windows version 20.0. Cronbach alpha
reliability coefficient for the instrument was α = .849. The result shows that
the overall perceptions of the viewer towards Dialog Harmoni program on
TV Al-Hijrah as a medium of interfaith dialogue was at a high level (mean
= 3.90). While the mean level of the audiences’ perception of the dimension
of the importance in Dialog Harmoni (mean = 4.09), the dimension of the
role in Dialog Harmoni (mean = 3.90), the dimensions of the moderator
and panelists in Dialog Harmoni (mean = 3.87) and the dimensions of the
contents in Dialog Harmoni (mean = 3.73). The implication of this study
is that the Dialog Harmoni program should be continued because it has
positive impacts on the society of all races and religions in Malaysia. In
addition, Dialog Harmoni program can be used as a medium of interfaith
dialogue which can attract young people to learn and gain knowledge about
the diversity of religious beliefs, practices, customs and traditions of other
religions in Malaysia. |
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