Bluetooth mobile advertising system using pull-based approach
The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to...
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| 格式: | Conference Paper |
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my.usim-91332017-03-30T02:48:41Z Bluetooth mobile advertising system using pull-based approach A.H, Halim A.H., Fauzi S., Tarmizi Cell phone advertising Wireless communication systems Bluetooth The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. © 2008 IEEE. 2015-08-24T03:06:07Z 2015-08-24T03:06:07Z 2008 Conference Paper 9781-4244-2328-6 http://ddms.usim.edu.my/handle/123456789/9133 en_US |
| institution |
Universiti Sains Islam Malaysia |
| building |
USIM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universit Sains Islam i Malaysia |
| content_source |
USIM Institutional Repository |
| url_provider |
http://ddms.usim.edu.my/ |
| language |
en_US |
| topic |
Cell phone advertising Wireless communication systems Bluetooth |
| spellingShingle |
Cell phone advertising Wireless communication systems Bluetooth A.H, Halim A.H., Fauzi S., Tarmizi Bluetooth mobile advertising system using pull-based approach |
| description |
The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. © 2008 IEEE. |
| format |
Conference Paper |
| author |
A.H, Halim A.H., Fauzi S., Tarmizi |
| author_facet |
A.H, Halim A.H., Fauzi S., Tarmizi |
| author_sort |
A.H, Halim |
| title |
Bluetooth mobile advertising system using pull-based approach |
| title_short |
Bluetooth mobile advertising system using pull-based approach |
| title_full |
Bluetooth mobile advertising system using pull-based approach |
| title_fullStr |
Bluetooth mobile advertising system using pull-based approach |
| title_full_unstemmed |
Bluetooth mobile advertising system using pull-based approach |
| title_sort |
bluetooth mobile advertising system using pull-based approach |
| publishDate |
2015 |
| url |
http://ddms.usim.edu.my/handle/123456789/9133 |
| _version_ |
1645152546911682560 |
| score |
13.251813 |