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Bluetooth mobile advertising system using pull-based approach

The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to...

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Main Authors: A.H, Halim, A.H., Fauzi, S., Tarmizi
Format: Conference Paper
Language:en_US
Published: 2015
Subjects:
Cell phone advertising
Wireless communication systems
Bluetooth
Online Access:http://ddms.usim.edu.my/handle/123456789/9133
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id my.usim-9133
record_format dspace
spelling my.usim-91332017-03-30T02:48:41Z Bluetooth mobile advertising system using pull-based approach A.H, Halim A.H., Fauzi S., Tarmizi Cell phone advertising Wireless communication systems Bluetooth The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. © 2008 IEEE. 2015-08-24T03:06:07Z 2015-08-24T03:06:07Z 2008 Conference Paper 9781-4244-2328-6 http://ddms.usim.edu.my/handle/123456789/9133 en_US
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language en_US
topic Cell phone advertising
Wireless communication systems
Bluetooth
spellingShingle Cell phone advertising
Wireless communication systems
Bluetooth
A.H, Halim
A.H., Fauzi
S., Tarmizi
Bluetooth mobile advertising system using pull-based approach
description The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. © 2008 IEEE.
format Conference Paper
author A.H, Halim
A.H., Fauzi
S., Tarmizi
author_facet A.H, Halim
A.H., Fauzi
S., Tarmizi
author_sort A.H, Halim
title Bluetooth mobile advertising system using pull-based approach
title_short Bluetooth mobile advertising system using pull-based approach
title_full Bluetooth mobile advertising system using pull-based approach
title_fullStr Bluetooth mobile advertising system using pull-based approach
title_full_unstemmed Bluetooth mobile advertising system using pull-based approach
title_sort bluetooth mobile advertising system using pull-based approach
publishDate 2015
url http://ddms.usim.edu.my/handle/123456789/9133
_version_ 1645152546911682560
score 13.211869

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