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Face-to-Face or Not-to-Face: A Technology Preference for Communication

This study employed the Model of Technology Preference (MTP) to explain the relationship of the variables as the antecedents of behavioral intention to adopt a social networking site (SNS) for communication. Self-administered questionnaires were distributed to SNS account users using paper-based and...

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Main Authors: Noor Ismawati, Jaafar,, Bobby, Darmawan,, Mohd Yahya, Mohamed Ariffin,
Format: Article
Language:English
Published: Mary Ann Liebert, Inc 2015
Subjects:
Social Presence
User Acceptance
Media
Environments
Individuals
Networks
Internet
Attitude
Impact
Model
Online Access:http://ddms.usim.edu.my/handle/123456789/8194
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spelling my.usim-81942015-12-29T08:14:40Z Face-to-Face or Not-to-Face: A Technology Preference for Communication Noor Ismawati, Jaafar, Bobby, Darmawan, Mohd Yahya, Mohamed Ariffin, Social Presence User Acceptance Media Environments Individuals Networks Internet Attitude Impact Model This study employed the Model of Technology Preference (MTP) to explain the relationship of the variables as the antecedents of behavioral intention to adopt a social networking site (SNS) for communication. Self-administered questionnaires were distributed to SNS account users using paper-based and web-based surveys that led to 514 valid responses. The data were analyzed using structural equation modeling (SEM). The results show that two out of three attributes of the attribute-based preference (ATRP) affect attitude-based preference (ATTP). The data support the hypotheses that perceived enjoyment and social presence are predictors of ATTP. In this study, the findings further indicated that ATTP has no relationship with the behavioral intention of using SNS, but it has a relationship with the attitude of using SNS. SNS development should provide features that ensure enjoyment and social presence for users to communicate instead of using the traditional face-to-face method of communication. 2015-05-19T01:23:49Z 2015-05-19T01:23:49Z 2014-01-01 Article 2152-2715 2152-2723 http://ddms.usim.edu.my/handle/123456789/8194 en Mary Ann Liebert, Inc
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language English
topic Social Presence
User Acceptance
Media
Environments
Individuals
Networks
Internet
Attitude
Impact
Model
spellingShingle Social Presence
User Acceptance
Media
Environments
Individuals
Networks
Internet
Attitude
Impact
Model
Noor Ismawati, Jaafar,
Bobby, Darmawan,
Mohd Yahya, Mohamed Ariffin,
Face-to-Face or Not-to-Face: A Technology Preference for Communication
description This study employed the Model of Technology Preference (MTP) to explain the relationship of the variables as the antecedents of behavioral intention to adopt a social networking site (SNS) for communication. Self-administered questionnaires were distributed to SNS account users using paper-based and web-based surveys that led to 514 valid responses. The data were analyzed using structural equation modeling (SEM). The results show that two out of three attributes of the attribute-based preference (ATRP) affect attitude-based preference (ATTP). The data support the hypotheses that perceived enjoyment and social presence are predictors of ATTP. In this study, the findings further indicated that ATTP has no relationship with the behavioral intention of using SNS, but it has a relationship with the attitude of using SNS. SNS development should provide features that ensure enjoyment and social presence for users to communicate instead of using the traditional face-to-face method of communication.
format Article
author Noor Ismawati, Jaafar,
Bobby, Darmawan,
Mohd Yahya, Mohamed Ariffin,
author_facet Noor Ismawati, Jaafar,
Bobby, Darmawan,
Mohd Yahya, Mohamed Ariffin,
author_sort Noor Ismawati, Jaafar,
title Face-to-Face or Not-to-Face: A Technology Preference for Communication
title_short Face-to-Face or Not-to-Face: A Technology Preference for Communication
title_full Face-to-Face or Not-to-Face: A Technology Preference for Communication
title_fullStr Face-to-Face or Not-to-Face: A Technology Preference for Communication
title_full_unstemmed Face-to-Face or Not-to-Face: A Technology Preference for Communication
title_sort face-to-face or not-to-face: a technology preference for communication
publisher Mary Ann Liebert, Inc
publishDate 2015
url http://ddms.usim.edu.my/handle/123456789/8194
_version_ 1645152363080581120
score 13.222552

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