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Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia

The main objective of this paper is to analyze the socioeconomic characteristics, traveling and expenditure patterns of repeat visitors h m West Asia in order to capture reasons for repeat visitations. This study conducted survey questionnaire at various locations in Klang Valey based on purposi...

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Main Authors: Mohamed Sharif Bashir, Nursilah Ahmad
Format: Article
Language:English
Published: Universiti Sains Islam Malaysia 2012
Subjects:
Repeat visitor
Tourism industry
Socioeconomic characteristics
Malaysia
Online Access:http://ddms.usim.edu.my/handle/123456789/5338
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spelling my.usim-53382015-03-02T02:27:34Z Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia Mohamed Sharif Bashir Nursilah Ahmad Repeat visitor Tourism industry Socioeconomic characteristics Malaysia The main objective of this paper is to analyze the socioeconomic characteristics, traveling and expenditure patterns of repeat visitors h m West Asia in order to capture reasons for repeat visitations. This study conducted survey questionnaire at various locations in Klang Valey based on purposive sampling in mid 2004. The findings showed that West Asia repeat visitors were singles, males of 20-40 age groups, high paid income and well traveled. Age group and occupation were significant factor influencing repeat visitation. The traveling and expenditure patterns are quite similar with the first time visitors. Greater understanding of the repeat visitors profile will help policy-maker formulate cost-effective marketing strategies. 2012-02-21T08:10:40Z 2012-02-21T08:10:40Z 2005 Article 1823075X http://ddms.usim.edu.my/handle/123456789/5338 en Vol 1, No.2 2005; Universiti Sains Islam Malaysia
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language English
topic Repeat visitor
Tourism industry
Socioeconomic characteristics
Malaysia
spellingShingle Repeat visitor
Tourism industry
Socioeconomic characteristics
Malaysia
Mohamed Sharif Bashir
Nursilah Ahmad
Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia
description The main objective of this paper is to analyze the socioeconomic characteristics, traveling and expenditure patterns of repeat visitors h m West Asia in order to capture reasons for repeat visitations. This study conducted survey questionnaire at various locations in Klang Valey based on purposive sampling in mid 2004. The findings showed that West Asia repeat visitors were singles, males of 20-40 age groups, high paid income and well traveled. Age group and occupation were significant factor influencing repeat visitation. The traveling and expenditure patterns are quite similar with the first time visitors. Greater understanding of the repeat visitors profile will help policy-maker formulate cost-effective marketing strategies.
format Article
author Mohamed Sharif Bashir
Nursilah Ahmad
author_facet Mohamed Sharif Bashir
Nursilah Ahmad
author_sort Mohamed Sharif Bashir
title Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia
title_short Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia
title_full Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia
title_fullStr Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia
title_full_unstemmed Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia
title_sort socio-economic characteristics of repeat visitors from west asia in malaysia
publisher Universiti Sains Islam Malaysia
publishDate 2012
url http://ddms.usim.edu.my/handle/123456789/5338
_version_ 1645151648109035520
score 13.222552

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