A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products
Small and Medium-Sized enterprises (SMEs) play an important supportive role in &e Malaysian economy. This research examines their perception towards the Islamic banking products offered by Islamic banking institutions. A total of 180 SMEs from the Federal Teritory of Kuala Lumpur, Selangor a...
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2012
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my.usim-53322015-03-02T02:27:54Z A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products Amir Shaharuddin, Dr. Suhaila Abdul Hamid Yasmin Hanani Mohd Safian Muhamad Muda, Prof. Dato' Dr. Islamic banking Small and Medium-sized Enterprise Consumer behaviour Small and Medium-Sized enterprises (SMEs) play an important supportive role in &e Malaysian economy. This research examines their perception towards the Islamic banking products offered by Islamic banking institutions. A total of 180 SMEs from the Federal Teritory of Kuala Lumpur, Selangor and Negeri Sembilan had been surveyed based on self-administered questionnaire. The results indicate that majority of the SMEs still do not consider the Islamic banks as the most desirable financia1 institution. The less effective marketing strategy has been identified as one of the reasons contributing to the low acceptance of products offered. The research concludes with some recommendations to be adopted in enhancing the effectiveness of lslamic banks marketing strategy. 2012-02-21T07:04:17Z 2012-02-21T07:04:17Z 2005 Article 1823075X http://ddms.usim.edu.my/handle/123456789/5332 en Vol 1, No.2 2005; Universiti Sains Islam Malaysia |
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| language |
English |
| topic |
Islamic banking Small and Medium-sized Enterprise Consumer behaviour |
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Islamic banking Small and Medium-sized Enterprise Consumer behaviour Amir Shaharuddin, Dr. Suhaila Abdul Hamid Yasmin Hanani Mohd Safian Muhamad Muda, Prof. Dato' Dr. A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products |
| description |
Small and Medium-Sized enterprises (SMEs) play an important
supportive role in &e Malaysian economy. This research examines
their perception towards the Islamic banking products offered by
Islamic banking institutions. A total of 180 SMEs from the Federal
Teritory of Kuala Lumpur, Selangor and Negeri Sembilan had been
surveyed based on self-administered questionnaire. The results
indicate that majority of the SMEs still do not consider the Islamic
banks as the most desirable financia1 institution. The less effective
marketing strategy has been identified as one of the reasons
contributing to the low acceptance of products offered. The
research concludes with some recommendations to be adopted in
enhancing the effectiveness of lslamic banks marketing strategy. |
| format |
Article |
| author |
Amir Shaharuddin, Dr. Suhaila Abdul Hamid Yasmin Hanani Mohd Safian Muhamad Muda, Prof. Dato' Dr. |
| author_facet |
Amir Shaharuddin, Dr. Suhaila Abdul Hamid Yasmin Hanani Mohd Safian Muhamad Muda, Prof. Dato' Dr. |
| author_sort |
Amir Shaharuddin, Dr. |
| title |
A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products |
| title_short |
A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products |
| title_full |
A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products |
| title_fullStr |
A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products |
| title_full_unstemmed |
A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products |
| title_sort |
study on small and medium-sized enterprises perception towards islamic banking products |
| publisher |
Universiti Sains Islam Malaysia |
| publishDate |
2012 |
| url |
http://ddms.usim.edu.my/handle/123456789/5332 |
| _version_ |
1645151646365253632 |
| score |
13.211869 |