What Motivates Youth Enterprenuership? Born or Made
ABSTRACT The study aims at understanding the role of entrepreneurship education as a moderator on entrepreneurial motivation and youth entrepreneurial readiness. The human capital, incentive and cognitive evaluation theory form the theoretical framework of the study. Data (n=490) were gathered f...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia
2018
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my:80/jspui/handle/123456789/15923 |
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| Summary: | ABSTRACT
The study aims at understanding the role of entrepreneurship education as a moderator
on entrepreneurial motivation and youth entrepreneurial readiness. The human capital,
incentive and cognitive evaluation theory form the theoretical framework of the study. Data
(n=490) were gathered from Universiti Sains Islam Malaysia (USIM) students through a
cross-sectional approach. The study used hypothetical deductive approach through structural
equation modelling (SEM). Intrinsic and extrinsic motives as two sub-constructs of
entrepreneurial motivation are regressed as the motives of youth entrepreneurship. Findings
revealed positive and significant impacts of entrepreneurial motivation (including intrinsic
and extrinsic motives) on readiness towards new business start-up. Entrepreneurship
education plays a higher moderator role on the entrepreneurial motivation (including
intrinsic motives and extrinsic motives) of youth. The study contributes and lends support
to literature on motives of creating and sustaining new business ventures. This study
contributes on how youth can be fully engaged and developed through various crucial
motives. The motives of doing business are very important for successful ventures. As
extrinsic motives show higher impact on new business start-up among youth, intrinsic
motives are also crucial for sustenance of new business ventures. Evaluating the motives
of setting up business will provide researchers and policy makers with an overview of the
reasons why youths engage in entrepreneurial activities. |
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