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The Roles Of Socio-Economic Characteristics In Satisfying Repeat Umrah Visitors

The aim of the paper is to analyze the roles of socio-economic characteristics in satisfying repeat umrah visitors' in Malaysia. The study distributed 2,020 survey questionnaires at various locations in Malaysia during January-May 2011 of which 62.8% are repeat visitors. The findings indicate t...

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Main Authors: Wahab N.A., Ahmad N., Jusoff K.
Format: Article
Language:English
Published: 2018
Subjects:
Repeat umrah visitors; Satisfaction; Socio-economic characteristics
Online Access:http://ddms.usim.edu.my:80/jspui/handle/123456789/15865
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spelling my.usim-158652018-02-13T04:51:10Z The Roles Of Socio-Economic Characteristics In Satisfying Repeat Umrah Visitors Wahab N.A., Ahmad N. Jusoff K. Repeat umrah visitors; Satisfaction; Socio-economic characteristics The aim of the paper is to analyze the roles of socio-economic characteristics in satisfying repeat umrah visitors' in Malaysia. The study distributed 2,020 survey questionnaires at various locations in Malaysia during January-May 2011 of which 62.8% are repeat visitors. The findings indicate that the respondents are mostly married males aged between 26-55 years old. Most of them are public sector employees with an income bracket ranging from USD909 to USD3,030. Majority of the respondents planned at least six months ahead of the trip and spend their money mostly on local transportations, food and beverages and shopping activities while performing umrah. In order to encourage repeat visitations, the Ministry of Tourism Malaysia and Department of Waqaf, Zakat and Hajj (JAWHAR) should develop long-term relationship with the visitors. Integrated promotional efforts should be organized involving the cooperation between Malaysia tourism development and travel package operators, airlines and all agencies concerned, especially with authorities in Saudi Arabia. Future research should investigate service gap and satisfaction on the quality of services from the perspective of tour operators to complement existing findings. 2018-02-13T04:51:10Z 2018-02-13T04:51:10Z 2013 Article 19909233 http://ddms.usim.edu.my:80/jspui/handle/123456789/15865 en
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language English
topic Repeat umrah visitors; Satisfaction; Socio-economic characteristics
spellingShingle Repeat umrah visitors; Satisfaction; Socio-economic characteristics
Wahab N.A., Ahmad N.
Jusoff K.
The Roles Of Socio-Economic Characteristics In Satisfying Repeat Umrah Visitors
description The aim of the paper is to analyze the roles of socio-economic characteristics in satisfying repeat umrah visitors' in Malaysia. The study distributed 2,020 survey questionnaires at various locations in Malaysia during January-May 2011 of which 62.8% are repeat visitors. The findings indicate that the respondents are mostly married males aged between 26-55 years old. Most of them are public sector employees with an income bracket ranging from USD909 to USD3,030. Majority of the respondents planned at least six months ahead of the trip and spend their money mostly on local transportations, food and beverages and shopping activities while performing umrah. In order to encourage repeat visitations, the Ministry of Tourism Malaysia and Department of Waqaf, Zakat and Hajj (JAWHAR) should develop long-term relationship with the visitors. Integrated promotional efforts should be organized involving the cooperation between Malaysia tourism development and travel package operators, airlines and all agencies concerned, especially with authorities in Saudi Arabia. Future research should investigate service gap and satisfaction on the quality of services from the perspective of tour operators to complement existing findings.
format Article
author Wahab N.A., Ahmad N.
Jusoff K.
author_facet Wahab N.A., Ahmad N.
Jusoff K.
author_sort Wahab N.A., Ahmad N.
title The Roles Of Socio-Economic Characteristics In Satisfying Repeat Umrah Visitors
title_short The Roles Of Socio-Economic Characteristics In Satisfying Repeat Umrah Visitors
title_full The Roles Of Socio-Economic Characteristics In Satisfying Repeat Umrah Visitors
title_fullStr The Roles Of Socio-Economic Characteristics In Satisfying Repeat Umrah Visitors
title_full_unstemmed The Roles Of Socio-Economic Characteristics In Satisfying Repeat Umrah Visitors
title_sort roles of socio-economic characteristics in satisfying repeat umrah visitors
publishDate 2018
url http://ddms.usim.edu.my:80/jspui/handle/123456789/15865
_version_ 1645154035972440064
score 13.222552

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