Staff View: The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.

The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.

Abstract Whether targeting the public or the media especially journalist or editors, websites exist to ensure the information is available for people to access based on few criteria. This paper intends to explore the utilization of webpage in conveying Public Relation (PR) communication between I...

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Main Authors:	Azizah Abdul Majid, Sabihah Shamsudin, Mohd Yahya Mohamed Ariffin
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Language:	English
Published:	Universiti Sains Islam Malaysia 2017
Subjects:	Kata kunci: teknologi laman web, perhubungan awam, Institusi Pengajian Islam. Keywords: website technology, public relations, Islamic Institution.
Online Access:	http://ddms.usim.edu.my:80/jspui/handle/123456789/15477
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spelling	my.usim-154772017-11-29T06:46:47Z The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam. Azizah Abdul Majid, Sabihah Shamsudin Mohd Yahya Mohamed Ariffin Kata kunci: teknologi laman web, perhubungan awam, Institusi Pengajian Islam. Keywords: website technology, public relations, Islamic Institution. Abstract Whether targeting the public or the media especially journalist or editors, websites exist to ensure the information is available for people to access based on few criteria. This paper intends to explore the utilization of webpage in conveying Public Relation (PR) communication between Islamic higher learning institutions. Qualitative content analysis method was used to compare the differences in PR perspective between Universiti Sains Islam Malaysia (USIM), Univeristi Islam Antarabangsa Malaysia (UIAM) and Kolej Universiti Islam Antarabangsa Selangor (KUIS) websites. The findings of this study indicated that the webpages analyzed were relatively interactive in nature and that they are focusing on the important PR elements and strategies. In conclusion, more often than not, the three websites analyzed consider the PR aspects of the design and taking into account the nature of the web community who wants fast and usable information that can educate rather than told. Abstrak Sama ada mensasarkan orang awam atau media terutamanya wartawan dan editor,kewujudan laman web dapat memastikan maklumat tersedia untuk semua pihak berdasarkan kriteria. Kajian ini bertujuan mengekplorasi kepenggunanan laman web di dalam menyampaikan komunikasi perhubungan awam di institusi pengajian tinggi Islam di Malaysia. Analisis kualitatif digunakan di antara laman web Universiti Sains Islam Malaysia (USIM), Universiti Islam Antarabangsa Malaysia(UIAM) dan Kolej Universiti Islam Antarabangsa Selangor (KUIS) untuk membandingkan kepelbagaian perspektif perhubungan awam. Keputusan kajian menunjukkkan ketiga-tiga web yang dibandingkan adalah interaktif dan menjurus kepada aspek-aspek penting dalam strategi perhubungan awam. Kesimpulannya, kesemua laman web yang dianalisis mengambil kira aspek perhubungan awam daripada segi reka bentuk dengan mengambil kira komuniti web yang pada masa kini memerlukan infomasi yang pantasdanberguna disamping cara pengguna lebih gemar belajar dari laman web berbanding dengan jika diberitahu tentang sesuatu maklumat. 2017-11-29T06:46:47Z 2017-11-29T06:46:47Z 2017 2232-0431/e Issn: 2504-8422 http://ddms.usim.edu.my:80/jspui/handle/123456789/15477 en Vol.11 2017; Universiti Sains Islam Malaysia
institution	Universiti Sains Islam Malaysia
building	USIM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universit Sains Islam i Malaysia
content_source	USIM Institutional Repository
url_provider	http://ddms.usim.edu.my/
language	English
topic	Kata kunci: teknologi laman web, perhubungan awam, Institusi Pengajian Islam. Keywords: website technology, public relations, Islamic Institution.
spellingShingle	Kata kunci: teknologi laman web, perhubungan awam, Institusi Pengajian Islam. Keywords: website technology, public relations, Islamic Institution. Azizah Abdul Majid, Sabihah Shamsudin Mohd Yahya Mohamed Ariffin The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.
description	Abstract Whether targeting the public or the media especially journalist or editors, websites exist to ensure the information is available for people to access based on few criteria. This paper intends to explore the utilization of webpage in conveying Public Relation (PR) communication between Islamic higher learning institutions. Qualitative content analysis method was used to compare the differences in PR perspective between Universiti Sains Islam Malaysia (USIM), Univeristi Islam Antarabangsa Malaysia (UIAM) and Kolej Universiti Islam Antarabangsa Selangor (KUIS) websites. The findings of this study indicated that the webpages analyzed were relatively interactive in nature and that they are focusing on the important PR elements and strategies. In conclusion, more often than not, the three websites analyzed consider the PR aspects of the design and taking into account the nature of the web community who wants fast and usable information that can educate rather than told. Abstrak Sama ada mensasarkan orang awam atau media terutamanya wartawan dan editor,kewujudan laman web dapat memastikan maklumat tersedia untuk semua pihak berdasarkan kriteria. Kajian ini bertujuan mengekplorasi kepenggunanan laman web di dalam menyampaikan komunikasi perhubungan awam di institusi pengajian tinggi Islam di Malaysia. Analisis kualitatif digunakan di antara laman web Universiti Sains Islam Malaysia (USIM), Universiti Islam Antarabangsa Malaysia(UIAM) dan Kolej Universiti Islam Antarabangsa Selangor (KUIS) untuk membandingkan kepelbagaian perspektif perhubungan awam. Keputusan kajian menunjukkkan ketiga-tiga web yang dibandingkan adalah interaktif dan menjurus kepada aspek-aspek penting dalam strategi perhubungan awam. Kesimpulannya, kesemua laman web yang dianalisis mengambil kira aspek perhubungan awam daripada segi reka bentuk dengan mengambil kira komuniti web yang pada masa kini memerlukan infomasi yang pantasdanberguna disamping cara pengguna lebih gemar belajar dari laman web berbanding dengan jika diberitahu tentang sesuatu maklumat.
format
author	Azizah Abdul Majid, Sabihah Shamsudin Mohd Yahya Mohamed Ariffin
author_facet	Azizah Abdul Majid, Sabihah Shamsudin Mohd Yahya Mohamed Ariffin
author_sort	Azizah Abdul Majid, Sabihah Shamsudin
title	The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.
title_short	The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.
title_full	The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.
title_fullStr	The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.
title_full_unstemmed	The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.
title_sort	utilization of webpage in conveying public relations communication amongst islamic higher learning institutions//penggunaaan laman sesawang untuk penyampaian komunikasi perhubungan awam di institusi pengajian islam.
publisher	Universiti Sains Islam Malaysia
publishDate	2017
url	http://ddms.usim.edu.my:80/jspui/handle/123456789/15477
_version_	1645153928180924416
score	13.222552

The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.

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